KFC · 12 hours ago
Global Marketing Manager: Retail Strategy and Growth
Plano, TX
Full-time
Onsite
Senior Level, Lead/Staff
$125K/yr - $140K/yr
8+ years expKFC is seeking a Global Marketing Manager of Retail Strategy and Growth to define and implement best practices across Promotion, Pricing, and Menu. This role focuses on enhancing global retail discipline through data-driven strategies, collaboration, and community engagement.
Restaurants
Responsibilities
Define and Scale Retail Best Practice
Develop, evolve, and syndicate global best practice playbooks across Promotion, Pricing, and Menu as part of the Retail Growth Framework
Partner with the Global Innovation Team to ensure high-performing LTOs are captured, validated, and integrated into the Global SOBO Pantry
Develop global playbooks on key strategic workstreams to consolidate learnings and enable strong market adoption
Support the rollout of retail capability initiatives such as SOBO pantry and related training programs
Leverage insights and analytics to drive adoption of data-led pricing actions across markets
Lead the development and validation of an optimal retail calendar construct to maximize incrementality and sales
Analyze retail performance and promotional effectiveness to identify success drivers, gaps, and opportunities
Partner with the Food Innovation Team to contribute to the development, validation, and deployment of a modern menu vision for KFC
Develop a comprehensive channel strategy that integrates pricing, promotion, and menu design to drive maximum revenue and optimize customer experience
Collaborate cross-functionally to elevate the customer experience across all channels, ensuring a consistent and differentiated retail presence
Build and maintain a strong global community of Regional Retail Leads, fostering collaboration, connection, and consistent application of retail principles
Facilitate quarterly connects and calendar reviews with key markets to share learnings, identify remedial actions, and track progress
Collate quarterly input for Yum! earnings releases and support visibility of retail performance at a global level
Maintain and expand the SOBO Pantry (Brand Hub) - the central repository of retail case studies, assets, and frameworks
Continuously enhance the library with fresh, data-backed success stories and scalable retail examples
Communicate updates and success stories to drive engagement, awareness, and adoption across markets
Qualification
Required
Bachelor's degree in Business, Marketing, or related discipline required
8+ years of experience in Marketing, Brand, Retail, or Commercial Strategy roles
Strong analytical and commercial acumen, with experience leveraging insights to drive business decisions
Proven ability to build business cases, influence stakeholders, and secure buy-in for strategic initiatives
Excellent project management skills and a strong bias for action
Skilled in representing the voice of the customer and translating insights into commercial and marketing strategies
Exceptional interpersonal and communication skills, comfortable operating in a global matrix
Preferred
Master's degree in a relevant field preferred
QSR or CPG experience preferred, with strong understanding of pricing, promotion, and menu fundamentals
Benefits
Competitive salary and benefits package.
Opportunity to innovate within a global brand and make a significant impact.
Collaborative, fast-paced work environment with a focus on professional growth and development.
Company
KFC
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952.
10001+ employees
H1B Sponsorship
KFC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (6)
2022 (4)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Truly Willing Corporation
President and CEO
Sam Ullrich
Interim Chief Financial Officer
Company data provided by crunchbase