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Mosaic Media Agency · 4 days ago

Lead Paid Search Strategist

United States

Full-time

Remote

Senior Level

$45.67/hr - $48.07/hr

5+ years exp

Mosaic Media Agency is a full-service advertising agency specializing in both digital and traditional media buying services. They are seeking a Lead Paid Search Strategist to oversee paid search strategy and execution across multiple client accounts, ensuring campaign excellence and alignment with client goals.

AdvertisingMarketingSocial Media

Responsibilities

Own paid search strategy and performance across multiple client accounts, ensuring alignment with client business goals and broader media strategies

Plan, develop, and oversee execution of advanced Google and Bing Ads campaigns, including PPC, YouTube, Display, and Shopping

Lead keyword strategy, account structure, bidding approaches, and testing roadmaps to drive efficiency and scale

Monitor and analyze campaign performance, identifying insights, risks, and opportunities, and proactively recommending optimizations

Serve as the paid search subject matter expert on client accounts, leading paid search discussions, contributing to presentations, and explaining performance in clear business terms

Collaborate closely with cross-functional teams (programmatic, social, analytics, traditional media) to ensure cohesive messaging and media alignment

Mentor and support Paid Search Strategists, including campaign reviews, quality assurance, and knowledge sharing

Establish and uphold paid search best practices, processes, and optimization standards across the team

Stay current with industry trends, platform updates, automation changes, and Google/Bing Ads policies, and assess their impact on client strategies

Utilize advanced Google/Bing Ads features, automation, and measurement solutions to improve campaign effectiveness

Partner with analytics resources to ensure accurate conversion tracking, attribution, and performance measurement

Prepare and review client-facing reports and insights, ensuring clarity, accuracy, and actionability

Qualification

Google Ads managementBing Ads managementGoogle AnalyticsPPC campaign strategyConversion trackingGoogle Ads certificationsMentoring team membersAnalytical skillsClient communicationOrganizational skillsTime managementAttention to detail

Required

Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience)

Minimum of 5+ years of hands-on experience managing and scaling Google Ads campaigns, including PPC, YouTube, Display, and Shopping

Proven experience managing multiple, large-scale, complex paid search accounts with clear performance ownership

Strong understanding of Google Analytics, Google Tag Manager, conversion tracking, and attribution concepts

Demonstrated ability to lead strategy, prioritize initiatives, and make data-driven budget and optimization decisions

Experience mentoring or leading other paid media team members in an agency environment

Excellent analytical, organizational, and time management skills, with the ability to manage competing priorities

Strong attention to detail while maintaining a high-level strategic perspective

Comfortable communicating directly with clients and internal stakeholders

Google Ads certifications: Search, Display, Shopping, Video, Apps

Benefits

Banked PTO after 90 days of working at our company

Holidays

401k for eligible employees

Health insurance is not included.

Company

Mosaic Media Agency

Mosaic Media is a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime with the experience to meet all your campaign needs, freeing you up to focus on developing the creative and strategy of your clients’ message.

Founded in 2011

Anchorage, Alaska, USA

11-50 employees