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BENCHMADE · 5 days ago

US Sales Manager - Specialty Channel

Oregon City, OR

Full-time

Hybrid

Senior Level

$130K/yr - $160K/yr

5+ years exp

BENCHMADE is seeking a U.S. Sales Manager to lead revenue growth and execution across a complex, multi-channel wholesale business. This role is responsible for translating company strategy into disciplined field execution, owning merchandising standards at retail, and forecasting demand in partnership with cross-functional teams.

HuntingManufacturingSporting Goods

Responsibilities

Own overall performance of the U.S. Specialty Market, including revenue delivery, channel health, and retail execution

Collaborate with the Director of Specialty Sales to develop and execute sales strategies that grow market share, drive sell-through, and create mutual profitability across accounts

Help lead agency and talent recruitment, including identifying, evaluating, onboarding, and managing independent rep agencies and field sales talent aligned to Benchmade’s regional strategy, in partnership with the Sales Enablement Manager

Serve as the primary forecasting owner for the territory, partnering closely with the Demand Planning and Supply Chain teams to align forecasts, promotions, and inventory requirements

Forecast and deliver against annual and quarterly revenue targets using field input and account-level insights

Build and maintain strong partnerships with Pro and Elite accounts, including regular business reviews and coordinated field team support

Expand Elite dealer distribution and identify new, incremental doors that strengthen the channel without eroding existing partners

Work with reps and Field Support Techs to progress dealers from Foundation to Pro to Elite, reinforcing Benchmade’s premium positioning

Coordinate with Inside Sales to ensure full retail coverage and seamless account support

Own and enforce Benchmade merchandising standards across the territory, ensuring consistent, premium brand presentation across all retail environments

Partner with Marketing and Field Support Techs to ensure displays, fixturing, planograms, and in-store execution meet Benchmade standards and are maintained over time

Collaborate with the National Accounts team to support cross-market and multi-location accounts, ensuring alignment on service levels, merchandising, training, and execution

Provide coordinated field support for national or multi-location accounts as requested, without disrupting regional priorities or specialty channel integrity

Act as a point of alignment between regional field teams and National Accounts to ensure a seamless dealer experience

Develop, maintain, and evolve the Field Team Playbook, establishing clear standards for merchandising, training, retail events, and execution

Collaborate with Territory Managers and agencies to design and execute retail programs that perform, while sharing best practices across regions

Prepare, manage, and optimize territory budgets, including travel, Co-Op, fixtures, and other field investments

Partner with the Director of Specialty Sales to design, track, and manage incentive programs tied to quarterly sales and activation objectives

Communicate market insights, competitive dynamics, and sell-through trends through CRM and direct reporting; ensure full CRM adoption and data integrity

Act as a senior people leader by hiring, onboarding, coaching, and assessing the performance of field teams, agencies, and partners

Build a culture of accountability, transparency, and excellence through consistent presence in the field

Represent Benchmade at sales meetings, trade shows, and key territory events

Travel extensively throughout the territory to drive execution and influence outcomes at retail

Operate effectively across multiple channels, including Hunt, Outdoor, Tactical, Law Enforcement, and Military, recognizing Benchmade’s diverse customer base