KFC · 4 days ago
Sr. Associate Brand Manager IMC Insights
Plano, TX
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expKFC is a well-known fast-food chain, and they are seeking a Senior Associate Brand Manager IMC Insights to enhance their marketing effectiveness. This role involves collaborating with cross-functional teams to develop measurement frameworks, oversee data growth initiatives, and generate actionable insights for marketing optimization.
Restaurants
Responsibilities
Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness
Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns
Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV)
Oversee third-party agency in the MMM process in partnership with KFC’s media team
Lead strategic first party data growth and enrichment programs that expand and extend KFC’s owned data capabilities that maximize our ability to derive insights
Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies
Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings
Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization
Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization
Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals
Qualification
Required
Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness
Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns
Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV)
Oversee third-party agency in the MMM process in partnership with KFC's media team
Lead strategic first party data growth and enrichment programs that expand and extend KFC's owned data capabilities that maximize our ability to derive insights
Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies
Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings
Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization
Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization
Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals
Demonstrated communication skills including abilities to influence and inspire others of all levels of the organization and franchise system
Demonstrated track record of strong project management skills, including ability to complete projects within tight timelines and manage multiple priorities with urgency
Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
8 years of relevant business experience or equivalent experience
Preferred
Bachelor's Degree preferred but not required
Familiarity with MMM programs, marketing attribution, and performance data a plus
Company
KFC
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952.
10001+ employees
H1B Sponsorship
KFC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (6)
2022 (4)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Truly Willing Corporation
President and CEO
Sam Ullrich
Interim Chief Financial Officer
Company data provided by crunchbase