Starbucks · 1 day ago
senior manager, brand communications
Starbucks is known for its commitment to connection and extraordinary leadership. The Senior Manager of Brand Communications will lead external brand communications to elevate customer experience and strengthen brand reputation through earned media.
CoffeeFood and BeverageRestaurantsTea
Responsibilities
Develop and execute annual communication plan that amplifies the brand and marketing work as part of Back to Starbucks
Partner with cross functional teams such as advertising, experiential marketing, product, and business strategy to identify and land feature stories with media and support thought leadership
Serve as the lead for brand communications news agenda – Ensure cohesive media engagement strategies across all brand communications projects and support director in providing recommendations to senior leaders on media strategy, narrative development and channel plans
Create and execute earned media plans for a variety of customer experience initiatives from big-bet product launches to Global Barista Championship
Serve as communications lead on the cross-functional integrated team and coordinate channel plans across social media, paid and owned channels
Thrive in a fast-paced environment, demonstrate strong problem-solving skills, and ability to navigate ambiguity while leading agency team and cross-functional plans within a large organization – all while acting in accordance with Starbucks guiding principles
Qualification
Required
Progressive experience in public relations/brand communications at a multi-unit retailer, global iconic brand, or PR agency supporting consumer brands (7-10 years)
Expertise in earned media strategy and media relations, with the ability to incorporate business, consumer, and media insights into impactful communications plans (7–10 years)
Experience leading external PR agency teams or project leadership in a cross-functional environment (7+ years)
Ability to influence, inspire, and collaborate with cross-functional teams
Strong executive presence with proven ability to engage, influence, and build trust with peers and senior leadership
Preferred
PR agency experience strongly preferred
Benefits
Medical, dental, vision, basic and supplemental life insurance
Short-term and long-term disability
Paid parental leave
Family expansion reimbursement
Paid vacation from date of hire
Sick time (accrued at 1 hour for every 25 hours worked)
Eight paid holidays
Two personal days per year
Participation in a 401(k) retirement plan with employer match
Discounted company stock program (S.I.P.)
Starbucks equity program (Bean Stock)
Incentivized emergency savings
Financial well-being tools
100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
Student loan management resources
Access to other educational opportunities
Backup care
DACA reimbursement
Company
Starbucks
Starbucks is a restaurant chain that serves handcrafted ready-to-drink beverages, including coffee, tea, juices, and snack food items.
H1B Sponsorship
Starbucks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (208)
2024 (127)
2023 (130)
2022 (172)
2021 (146)
2020 (149)
Funding
Current Stage
Public CompanyTotal Funding
$2.65BKey Investors
Elliott Management Corp.Pershing Square Capital Management
2025-05-06Post Ipo Debt· $1.75B
2024-07-19Post Ipo Equity
2018-10-10Post Ipo Equity· $900M
Recent News
2026-01-11
Company data provided by crunchbase