KFC · 6 days ago
Manager, Consumer Insights and Sensory
Plano, TX
Full-time
Hybrid
Senior Level
5+ years expKFC is a leading fast-food chain known for its chicken offerings, and they are seeking a Manager for Consumer Insights and Sensory. This role focuses on driving product innovation and marketing effectiveness through consumer research and insights, collaborating with cross-functional teams to enhance KFC's promotional strategies and overall marketing impact.
Restaurants
Responsibilities
Drive ongoing innovation process for the KFC brand by developing and independently managing custom quantitative and/or qualitative research to identify new product innovation opportunities and set conceptual priorities for food development team
Partner with food innovation team providing consumer guidance for quarterly creative kitchens with food vendors and KFC leadership team
Be the subject matter expert on sensory testing. Design new product & core product improvement learning plans comprehensive of consumer preference and difference testing. Partnering with food innovation and calendar teams to ensure testing is executed
Execute the consumer research agenda to validate KFC's promotional calendar initiatives with minimal supervision
Provide consumer insights leadership in cross functional teams through development and execution of consumer learning plans for calendar initiatives to amplify top-line growth based on in-market risk
Independently manage external partners in execution of quantitative research to support the national calendar and promotional testing (Ex: product naming, pricing, positioning, product development, advertising, and in-store testing)
Deliver databased assessments for promotions which reconcile business results vs. assumptions and provide recommendations to improve the execution of future windows
Influence and inform consumer insights for promotion briefs
Lead all research for advertising to inform creative and strengthen advertising responsiveness
Deliver learnings on the drivers of advertising effectiveness to enable stronger creative, creative briefs, and media planning
Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness
Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns
Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings
Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization
Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization
Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals
Responsibilities will include additional research as required including but not limited to Multicultural Research, foundational consumer deep dives or ideation sessions 1-2/yr
Qualification
Required
Bachelor's degree from an accredited 4-year university in Marketing, Marketing Research, or Social Sciences
5+ years of relevant work experience with Bachelor's, 3+ years with Master's
Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders
Strong analytical skills to interpret data and form action-able recommendations
Exceptional project management capabilities, including driving great outcomes in a fast-paced environment
Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers
Relentless in the pursuit of excellence and maintaining high standards
Resourceful and adaptive in ambiguous situations with a proven ability to operate 'in the grey.'
Resilient in the face of obstacles and persistent in driving towards results
Thrive in a collaborative environment
Preferred
Experience in a Consumer Insights or Market Intelligence position for a consumer products company ($500M+ in size) preferred
Benefits
Play a pivotal role in driving data-informed decisions that directly impact marketing campaigns, menu innovation, and customer experience initiatives.
Collaborate with and influence senior leadership and franchisees, ensuring that the voice of the customer remains central to KFC’s growth and strategic direction.
Leverage cutting-edge research and insights tools to uncover opportunities and craft strategies that set industry benchmarks for customer experience.
Company
KFC
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952.
10001+ employees
H1B Sponsorship
KFC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (6)
2022 (4)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Truly Willing Corporation
President and CEO
Sam Ullrich
Interim Chief Financial Officer
Company data provided by crunchbase