Focal Point, LLC · 1 week ago
Channel Marketing Manager
US-MN-Minnetonka
Full-time
Onsite
Mid, Senior Level
$110K/yr - $120K/yr
3+ years expLegrand is a global specialist in electrical and digital building infrastructures, and they are seeking a Channel Marketing Manager to lead integrated marketing initiatives across various partner accounts. This role involves overseeing Channel Marketing Account Managers, collaborating with sales and product teams, and driving marketing effectiveness to enhance partner engagement and program ROI.
Industrial ManufacturingLightingManufacturingSmart Building
Responsibilities
Lead the development and execution of integrated marketing strategies for key partner and reseller accounts
Use customer journey insights to align marketing with sales objectives and revenue goals
Represent the marketing team in customer-facing meetings and events; build trusted relationships with partner stakeholders. Understand how these customers go to market and tailor programs around their strengths
Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, and timely execution
Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain
Foster a collaborative, feedback-driven team culture
Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities
Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging
Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables
Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results
Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities
Recommend and implement systems that improve marketing operations across the channel ecosystem
Work with internal teams to adapt and personalize pre-existing sales and marketing content for use with key channel partners
Ensure that events and content align with broader campaign themes and customer needs
Leverage digital marketing platforms to amplify reach and impact
Qualification
Required
BA in Marketing, Communications or related field with 3-5 years' experience in channel marketing, product marketing and/or brand and content marketing; or combination of relevant education and experience
3-5 years of management experience
Strategic thinking with strong understanding of B2B channel dynamics, partner marketing and customer engagement
Natural leader who can coach a team and bring clarity to complex projects
Cross-functional collaborator who thrives in a fast-paced environment with many moving parts
Strong creative marketing skills- Ability to take initiative, develop and seek out creative and innovative ideas
Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines
Excellent verbal, written & presentation communication skills
Strong listening skills with the ability to translate concepts into deliverables
Strong interpersonal and leadership skills. Ability to effectively interface at all levels
Ability to translate trends, tools and intel into actionable marketing recommendations
Attention to detail
AV industry or IT experience and basic understanding of core channels
Must be available for extended, varied work hours based on business need
Preferred
Experience working cross-functionally across IT, AV, Sales, or channel-based reseller sales models
Strong analytical skills – ability to pull insights from campaign performance data to drive decisions
Strong communication, presentation, and relationship-building skills
Proven ability to think strategically while managing tactical execution
Comfortable leading meetings with Sales Leadership and customers
Familiarity with MDF (Market Development Funds), campaign ROI tracking, and partner marketing portals
Experience using marketing automation tools, Salesforce, or project management platforms
Has effectively implemented AI tools to improve customer engagement
Enjoy working independently and in a collaborative team environment, sharing knowledge and best practice across the company
Benefits
Comprehensive medical, dental, and vision coverage
High employer 401K match
Paid time off (PTO) and holiday pay
Short-term and long-term disability benefit plans
Above-benchmark paid maternity and parental leave
Bonus opportunities in accordance with the Company’s incentive plans
Paid time off to volunteer
Active/growing Employee Resource Group network
Company
Focal Point, LLC
Founded more than 25 years ago Focal Point, a brand of Legrand, is a Chicago-based architectural lighting and integrated acoustical systems manufacturer.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Randall Chism, PHR
HR Business Partner
Recent News
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