AMEX Healthcare ยท 11 hours ago
Senior Analyst - Corporate Program Paid Search
New York, NY
Full-time
Hybrid
Mid, Senior Level
$78K/yr - $125K/yr
2+ years expAmerican Express is a leading payments provider with a strong focus on innovation and customer relationships. The Senior Analyst, Corporate Program Paid Search will support the execution and optimization of Paid Search campaigns for U.S. Corporate Card prospects, ensuring effective campaign management and reporting in collaboration with various teams.
Freight ServiceMedicalPharmaceuticalProcurement
No H1B
Responsibilities
Manage day-to-day campaign execution with the search agency, including trafficking requests, pacing and budget monitoring, auction insights, and quality assurance
Prepare weekly and monthly reporting at the copy, ad group, and keyword levels; maintain dashboards and connect channel performance to lead and digital conversion data
Develop and refresh ad copy, sitelinks, and extensions in partnership with Creative Strategy and agencies; shepherd assets through development and Compliance with support from a Marketing Operations Analyst (as applicable)
Execute structured tests across copy, extensions, audiences, bidding, match types, and landing experiences, document hypotheses, results, and recommendations
Partner with the Corporate Card Prospect Site team and Demand Generation to align landing pages, forms, and on-site guidance with campaign intent
Handle routine agency coordination, task trackers, SLAs, and campaign hygiene including negatives, query mapping, and governance
Share insights with Organic Search partners to support a Total Search strategy and readiness for evolving discovery environments
Stay current on platform, policy, and marketplace changes; bring an external perspective to optimizations
Ensure brand standards and compliance requirements are met across all deliverables; maintain organized documentation
Qualification
Required
2+ years of hands-on Paid Search experience; B2B experience preferred
Proven ability to manage pacing, budgets, and optimizations in partnership with an agency and internal teams
Strong analysis and reporting skills with the ability to translate findings into clear, actionable recommendations
Experience preparing creative briefs and feedback and moving assets through development and Compliance review
Effective collaborator with agencies and cross-functional partners including Site, Demand Generation, and Creative Strategy
Excellent organization, attention to detail, and project management; ability to manage multiple initiatives simultaneously
Familiarity with enterprise analytics and workflow tools and basic tagging and measurement requirements
Preferred
Experience using AI-assisted tools for copy development and analysis is a plus
Benefits
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Company
AMEX Healthcare
We provide healthcare solutions.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase