Drivepoint · 1 week ago
Growth Marketing Lead
Boston, MA
Full-time
Hybrid
Senior Level
7+ years expDrivepoint is a Series A AI-powered vertical software company revolutionizing retail and commerce operations. As the Growth Marketing Lead, you will architect and execute the programs that fuel the sales pipeline, with a focus on converting market awareness into qualified opportunities while driving significant growth in net new sales opportunities.
AnalyticsBusiness DevelopmentE-CommerceFinancial Services
Responsibilities
Drive opportunity creation: Take ownership of the pipeline metrics that matter. Set ambitious targets, monitor performance daily, and ensure marketing consistently delivers opportunities that Sales is eager to pursue
Orchestrate integrated campaigns: Develop cohesive campaign themes and narratives that speak to buyer challenges. Work closely with our Content Strategist to define content requirements and build compelling campaign offers. Coordinate execution across channels and teams to ensure consistent messaging and maximal impact
Build intelligence-driven campaigns: Work with our GTM Engineer to create campaigns triggered by behavioral signals, engagement patterns, and buying intent. Use data and AI to reach prospects when they're most receptive to our message
Execute paid acquisition programs: Manage paid strategy and execution across LinkedIn, Google, and additional channels. Control budget allocation, test messaging and creative variations, and optimize toward cost-per-qualified-opportunity
Create owned programs: Develop and run webinars, digital events, direct mail campaigns, and other owned programs to educate and engage qualified accounts
Event-based demand capture: Design comprehensive demand generation strategies for industry conferences and tradeshows. Coordinate pre-event outreach, on-site engagement tactics, and post-event follow-up sequences that convert attendees into active prospects
Execute account-focused plays: Create customized campaigns for named accounts, combining personalization with persistence to reach finance decision-makers at priority retail brands
Develop long-cycle nurture sequences: Construct email programs and content journeys that maintain engagement with prospects over extended buying timelines, recognizing that enterprise software purchases don't happen overnight
Establish comprehensive analytics: Build reporting infrastructure that provides transparency into every aspect of campaign performance. Surface insights that drive better decisions about where to invest time and budget
Test new approaches systematically: Continuously experiment with emerging tactics and scale what delivers results
Enable cross-functional alignment: Create tight feedback loops within Marketing and with Sales, Product, Customer Success to ensure everyone works from shared definitions, goals, and insights
Qualification
Required
7+ years creating and managing programs that generate qualified pipeline for SaaS companies
Ability to distinguish between nice-to-have and must-have
Experience in measuring performance data and building dashboards
Proactive in identifying problems and opportunities
Ability to build productive working relationships with Sales, Product, and Customer Success
Comfortable representing Drivepoint in customer-facing situations
Fluency in advertising platforms (LinkedIn, Google)
Understanding of generative AI, predictive modeling, and automation
Ability to develop campaigns that differentiate from competitors
Adaptability to rapid change and ambiguity
Preferred
Experience with HubSpot for marketing automation
Familiarity with Clay and other modern marketing technologies
Benefits
Attractive salary
Full benefits
Meaningful equity stake
Company
Drivepoint
Drivepoint (formerly Bainbridge) is the strategic finance platform for scaling consumer brands.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$15.4M2025-08-08Series A· $9M
2022-08-31Seed· $4M
2021-03-01Pre Seed· $2.4M
Recent News
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2025-08-19
2025-08-15
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