Excel Equipment · 4 days ago
Director of Equipment & Rental Sales Full Time
Roanoke, VA
Full-time
Onsite
Lead/Staff, Director/Executive
$125K/yr - $150K/yr
5+ years expExcel Equipment is Virginia’s premier CASE construction equipment dealer, seeking a Director of Equipment & Rental Sales to join their team. In this critical role, you will oversee the management of all Equipment Sales & Rental, leading and developing market opportunities and customer relationships.
Oil & Energy
Responsibilities
Develop an annual operating plan, branch, and company sales forecast. Estimating the total unit sales & rental, gross and operating profits as well as managing expenses for the new-and-used sales departments
Plan, support, and manage your Sale team to maximize our sales and rental targets and opportunities. Track sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
Daily managing and driving the customer call process with our sales and rental team. Regularly traveling with and engaging the customer sales cycle by participating in multiple customer sales & rental calls weekly
Able to support key equipment customers with specifications, design, and procurement of units
Hiring and monitoring the performance of the sales & rental team, holding sales meetings, and conducting sales training
Overseeing the marketing and products of both equipment sales and rental as well as reviewing and approving all promotions before they are finalized
Understand our competitors and identify opportunities. Conduct regularly scheduled Sales meetings (weekly or bi-weekly) to include market information, analysis, other departments, sales objectives, clear follow-ups, and manufacture information to strengthen the performance of the sales and rental team
Developing short and long-range advertising plans, sales promotions, staffing needs, rental promotions and compensation plans for proper approval
Establishes sales objectives by forecasting and developing annual sales quotas for markets. Projecting expected sales volume and profit for new equipment and rental
Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
Manages the expenses of the sales department and ensures compliance to our company policies
Works closely with the equipment rental manager to build and grow our rental fleet with the correct machines to meet the demand of the market
Responsible for the fleet and financial utilization of the dedicated rental fleet
Supports the sales team with trade in evaluations and establish the book value for each machine
Maintains professional and technical knowledge by attending educational workshops and maintaining sales management training as outlined by our manufacturers
Contributes to team effort by accomplishing related results as needed
Works closely with the Director of Parts and Service toward common goals, customer support, and seamless communication to strengthen the dealership across all departments
Other duties as assigned to support our company’s success and to offer the best customer experience
Qualification
Required
At least 5 years of experience in heavy equipment sales/rental sales
Benefits
Strong benefits package – Includes multiple health plans to choose from with great coverage, dental, short and long-term disability, optional insurances, 401k with match, generous PTO, 6 paid holidays.
Company
Excel Equipment
Excel Equipment, formerly Lawrence Equipment, is the construction division of Excel Truck Group, proudly serving Virginia with five full-service locations in Roanoke, Lynchburg, Fishersville, Richmond, and Suffolk.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase