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Supergoop! · 14 hours ago

Director, Public Relations & Corporate Communications

New York, NY

Full-time

Onsite

Director/Executive

$120K/yr - $150K/yr

8+ years exp

Supergoop! is a company dedicated to changing the way the world thinks about sunscreen. They are seeking a dynamic Director of Public Relations and Corporate Communications to lead their press strategy and elevate the brand’s presence across various media while managing stakeholder relations and reputational risk.

BeautyConsumerCosmeticsPersonal Health

Responsibilities

Own and evolve the global press strategy, ensuring alignment with brand vision, product roadmap, and business priorities

Define press objectives, KPIs, and annual plans (launches, brand campaigns, partnership moments, executive narratives, thought leadership)

Serve as a strategic comms advisor to brand, marketing, and leadership teams

Monitor media trends, competitor activities, and consumer insights to adjust PR strategies accordingly

Build and maintain strong relationships with top-tier beauty, fashion, lifestyle, business, and trade editors

Secure consistent, high-quality press coverage across print, digital, broadcast, and podcasts

Lead pitching strategy, press outreach, and editorial calendar planning

Manage press inquiries, interviews, embargoes, and exclusives

Lead press strategy for product launches, hero SKUs, and innovation stories

Shape brand narratives including mission, POV, founder stories, and category leadership

Partner closely with Brand Marketing, Social, and Influencer, to ensure cohesive messaging that amplifies larger brand, partnership, and product launch campaigns

Oversee press previews, desk-side appointments, media events, and experiential moments

Manage press gifting strategy and seasonal send-outs with a focus on impact and relevance

Create comprehensive communication plans aligning with overall business objectives, vision and values

Advise senior leadership on messaging, tone, narrative, and reputation management

Build and maintain a positive public image and corporate reputation

Lead Crisis Communications

Serve as point person for reactive press, reputation management, and sensitive inquiries

Partner with Legal and Executive Leadership team on crisis communications as needed

Maintain ongoing knowledge of the industry regulatory landscape to inform proactive and reactive press communication as needed

Define success metrics for press impact (quality of coverage, share of voice, message pull-through)

Deliver clear, insightful reporting to leadership

Continuously refine strategy based on performance and media insights

Qualification

Public RelationsMedia RelationsCrisis CommunicationsStorytellingProject ManagementPR Tools ProficiencyWriting SkillsLeadership SkillsStrategic Thinking

Required

8+ years of experience in public relations, with established connections in beauty and lifestyle media

Proven track record of success securing top-tier editorial coverage

Established relationships with beauty and lifestyle editors and producers

Exceptional writing, pitching, and storytelling skills

Experience driving results in a leaner, fast-paced team environment. This role has no direct reports, so should possess a hands-on 'roll up your sleeves' mentality to day to day work

Exceptional media relations skills

Strong leadership and project management abilities

Excellent verbal and written communication skills

Ability to think creatively and strategically in a fast-paced environment

Proficiency in PR tools and media monitoring platforms