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Zenith · 5 days ago

Vice President, Strategy

New York, NY

Full-time

Hybrid

Director/Executive

$200K/yr - $210K/yr

Zenith is a full-service media agency that specializes in driving tangible business outcomes for clients. They are seeking a Vice President of Strategy to lead integrated media, content, and partnership execution for a high-profile client, ensuring alignment between media planning and creative strategy.

AdvertisingMarketing

Responsibilities

Develop and champion a forward-thinking media strategy that integrates paid, owned, and earned channels, ensuring all campaigns are optimized for platform, audience, and campaign objectives

Serve as the primary strategic voice for large-scale, tentpole campaigns, working directly with CMOs and C-Suite clients to define the content ecosystem and partnership roadmap

Lead the creation of innovative, first-to-market media opportunities by identifying trends in media consumption, emerging platforms, and content formats

Cultivate Strategic Relationships: Maintain and grow relationships with major media vendors, publishers (e.g., Google, Meta, Amazon, major broadcast networks, streaming platforms), and content creators to secure advantageous terms, exclusive inventory, and co-creation opportunities

Act as a client ambassador, positioning the client as a preferred and innovative partner within the media ecosystem

Bridge Media and Creative: Establish seamless working processes between the media strategy, creative, sports/entertainment partnerships, and public relations teams. Ensure creative teams are involved early in the media planning cycle and that media teams provide platform-specific context for optimal creative development

Oversee Major Activations: Direct the media and content strategy and execution for high-profile client events and major campaign launches

Manage the cross-functional teams required to execute complex live media and content integrations, ensuring flawless delivery and rapid response capability

Identify, vet, and secure exclusive sponsorship and content integration opportunities within major cultural moments that align with client brand values

Mentor and manage a team, fostering a culture of innovation, accountability, and partnership excellence

Qualification

Strategic Media LeadershipVendor Relationship ManagementHigh-Profile Event ManagementIntegrated Creative CollaborationContent Strategy DevelopmentTeam LeadershipMentorship