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VisionPoint Marketing · 3 days ago

Enrollment Marketing Consultant

United States

Full-time

Remote

Senior Level

7+ years exp

VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. The Enrollment Marketing Consultant will act as a strategic advisor for client accounts, ensuring effective enrollment marketing solutions and driving account growth through strong relationships and performance analysis.

AdvertisingCommunitiesConsultingMarketing

Culture & Values

Responsibilities

Serve as a trusted, strategic advisor for assigned client accounts, ensuring every initiative ladders to the client’s business and enrollment goals while reinforcing VisionPoint’s promise to make life easier

Own the client experience end-to-end—taking full accountability for satisfaction, expansion, renewals, and referrals through clear, straightforward communication and proactive problem-solving

Establish project vision and empower strategists and other subject-matter experts to craft thoughtful, data-backed solutions that drive measurable results

Lead execution as the executive project sponsor, partnering with the Client Success Manager to keep teams aligned, momentum high, and deliverables on track

Make timely, well-reasoned decisions on enrollment-marketing needs—across media, SEO, brand positioning, creative, and web—balancing persistence with empathy for client constraints

Anticipate and resolve issues collaboratively, turning challenges into opportunities for smarter solutions and stronger relationships

Consult on and guide development of milestone presentations and represent VisionPoint with polish and confidence—virtually or in person—especially when engaging senior leadership

Leverage, partner, and collaborate with SMEs to translate client pain points into innovative, growth-oriented recommendations that build long-term trust

Monitor the relevant news and events of assigned clients (i.e. Google alerts) to further enhance ability to serve as strategic consultants

Cultivate relationships at every level of the institution—serving as a consultative business and enrollment marketing partner who steers projects from vision through execution and ultimately drives account expansion

Own proposal development end-to-end: partner with internal teams to scope solutions, craft cost estimates, and shepherd each opportunity through the full sales cycle—demonstrating Accountability and Direct & Straightforward communication at every step

Support Business Development with discovery calls and pitch presentations, bringing firsthand client insights and a Solutions-Driven mindset to win new opportunities

Monitor industry trends (higher ed and marketing) and deliver thoughtful, strategic perspective—keeping both VisionPoint and our clients ahead of the curve

Maintain a relentless focus on opportunity spotting and value creation, ensuring our work not only meets objectives but also positions VisionPoint as higher ed’s most trusted enrollment-marketing partner

Qualification

Enrollment marketingClient relationship managementProject managementSEODigital advertisingGoogle WorkspacePresentation skillsInterpersonal skillsCritical thinkingOrganizational skillsCommunication skills

Required

Bachelor's or Master's degree in Business, Marketing, Digital Marketing, Journalism, Communications, or relevant field, or equivalent experience

Minimum 7+ years of experience in account and client relationship management in marketing

Experience leading projects involving paid digital and traditional advertising, SEO, and analytics ideally enrollment marketing specifically

Willingness to travel 15-20% of the time to help establish, build, and maintain client relationships

Excellent oral, written, presentation, listening, and interpersonal skills

Proven success in the expansion and renewal of owned accounts

Demonstrated experience galvanizing both internally (for example, rallying teams around client challenges and goals) and externally (for example, consistent communication to clients on the value of the work and successes worth celebrating)

Critical thinker with the ability to deliver high-caliber, strategic solutions

Impeccable organizational skills, attention to detail, and follow-through

Ability to work and manage stress in high pressure situations or ambiguity

Proficient in Google Workspace, as well as Excel/spreadsheets, and comfortable learning new software as needed

Actively contribute to VisionPoint's culture