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Acosta · 23 hours ago

Retail Media Analyst (CPG)

Tampa, FL

Full-time

Hybrid

New Grad, Entry Level

$52K/yr - $65K/yr

0+ years exp

Acosta is a part of Acosta Group, specializing in retail sales services and digital strategy. They are seeking a Retail Media Analyst to generate actionable insights to optimize retail media performance and support category management and sales initiatives.

MarketingSales

Responsibilities

Provide analytical support for connected commerce initiatives , including Shopper Marketing, digital shelf, Retail Media, and Manage,d leveraging a variety of CPG, retailer, and digital data sources

Develop and maintain dashboards and scorecards that track online and offline KPIs , including share of search, digital shelf availability, pricing, content compliance, and conversion metrics

Collaborate with cross-functional teams (e.g., sales, marketing, shopper insights) to deliver actionable insights that drive omnichannel growth strategies for CPG clients

Ensure data integrity and accuracy across multiple platforms and tools, including syndicated data, retailer portals, and digital shelf analytics platforms (e.g., Circana, NielsenIQ , Skai, Commerce IQ)

Support the creation of client-facing presentations that synthesize complex data into compelling narratives, highlighting opportunities to optimize connected commerce performance

Stay current on retailer digital strategies , emerging commerce trends , and client-specific KPIs to proactively identify growth opportunities and risks

Partner with internal BI and data engineering teams to enhance automation and scalability of reporting solutions