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Teton Ridge · 1 day ago

Senior Manager, Digital & Social Media

Fort Worth, TX

Full-time

Hybrid

Senior Level

5+ years exp

Teton Ridge is a visionary force in Western sports and entertainment, and they are seeking a Senior Manager for Digital & Social Media. This role involves shaping and executing digital and social content strategies while driving growth and engagement across various platforms, with a strong focus on Western sports and lifestyle culture.

Digital EntertainmentMedia and EntertainmentSports

Responsibilities

Partner with the VP of Digital and Social Content to help develop and execute platform-specific social and digital strategies across the Teton Ridge portfolio

Translate broader strategy into actionable plans, content frameworks, and day-to-day priorities

Identify opportunities to evolve formats, storytelling approaches, and publishing strategies to drive growth and engagement

Stay current on platform trends, emerging formats, and algorithm shifts to inform creative and distribution decisions

Lead and contribute to the conceptualization, writing, scheduling, and publishing of high-volume social content across Instagram, TikTok, Facebook, YouTube, and Twitter/X

Ensure content is platform-native, timely, and aligned with brand voice, standards, and goals

Own or support content calendars, publishing workflows, and asset organization across brands

Oversee community engagement and audience interaction to build connection and fandom

Capture high-quality, social-first content using iPhone for photo and video, particularly around live events, talent, and lifestyle moments

Create and or edit short-form 9:16 vertical content for TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts

Apply strong judgment around use of trends, UGC, and social audio

Support real-time and live event coverage, including nights and weekends as needed

Create and or modify graphic templates using Photoshop or similar tools to support social and digital needs

Act as a senior point of contact for day-to-day execution, supporting and guiding team members as needed

Collaborate closely with broadcast, sales, marketing, and partnerships teams to ensure alignment across campaigns and initiatives

Contribute to improving workflows, processes, and best practices across social and digital operations

Write and edit copy for social, web, and email newsletters

Support digital marketing initiatives, including content-driven campaigns and audience growth efforts

Ensure messaging is cohesive and consistent across platforms

Monitor and analyze content performance across platforms, translating insights into optimization recommendations

Track KPIs related to engagement, growth, reach, and audience sentiment

Test and iterate on creative formats, posting cadence, and platform strategies

Share performance insights and recommendations with leadership

Qualification

Digital content strategySocial media managementContent creationCopywritingPhotoshop proficiencySocial media toolsPassion for storytellingWestern cultureTeam leadershipCollaborationOrganizational skills

Required

5 to 8 years of professional experience in social media and or digital content roles, preferably in sports, media, or entertainment

Proven experience managing social platforms from strategy through execution for high-volume brands

Strong copywriting, editing, and proofreading skills for social, web, and email

High level of comfort with content capture, editing, and production for social platforms

Working knowledge of Photoshop or similar design tools

Familiarity with social media management tools such as Sprout, Sprinklr, or similar platforms. Proficiency across Meta Business Suite, TikTok for Business, and YouTube Studio

Highly organized and able to manage multiple priorities in a fast-paced environment

Willingness to travel and work non-traditional hours, including nights and weekends

Collaborative, proactive, and execution-focused mindset

Strong understanding of Western sports, rodeo, and lifestyle culture

Passion for storytelling, fandom-building, and culturally relevant content

Deep familiarity with the evolving social and digital media landscape

Previous experience leading a team or acting as team lead