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MSU Research Foundation · 1 day ago

Fractional GTM/Strategy Entrepreneur-in-Residence

East Lansing and/or Detroit office

Full-time

Hybrid

Senior Level

7+ years exp

Michigan State University Research Foundation is seeking a Fractional GTM/Strategy Entrepreneur-in-Residence to support the Mobility Funders Network, focusing on mobility-related initiatives. The role involves building go-to-market foundations, driving revenue and traction, developing strategic partnerships, and enabling scalable growth for mobility-focused startups.

Higher EducationNon ProfitUniversities

Responsibilities

Build GTM Foundations: Design repeatable GTM playbooks, help founders identify ICPs and buyer personas, and establish pipeline management systems, CRM setup, and sales operations

Drive Revenue & Traction: Develop pricing strategies, value propositions, and competitive positioning; support deal closures with customers and partners; structure pilot programs and enterprise sales processes

Develop Strategic Partnerships: Identify and engage key industry partners for distribution and co-development; connect founders with mobility players

Enable Scalable Growth: Guide transition from founder-led sales to commercial teams; design KPIs and dashboards to track key growth metrics

Qualification

GTM leadershipB2B sales scalingMobility technologyVenture-backed startupsCoaching foundersAnalytical mindsetMulti-company managementCommunication skills

Required

Seven + years in sales, business development, or GTM leadership (VP Sales, CRO, Head of GTM) with proven success scaling B2B sales organizations from Seed to exit

Strong understanding of mobility, automotive, or transportation technology ecosystems; experience with hardware-enabled, SaaS, or deep-tech business models; familiarity with enterprise/OEM sales cycles

Experience within venture-backed startups; understanding of how GTM performance ties into fundraising

Strong ability to coach technical founders through ambiguity

Exceptional communication and storytelling abilities

Strong analytical mindset to translate customer data into sales insights

Excellent ability to manage and support multiple companies simultaneously