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Vic.ai · 12 hours ago

Director of Growth Marketing

United States

Full-time

Remote

Mid, Senior Level

$150K/yr - $170K/yr

7+ years exp

Vic.ai is on a mission to transform outdated finance workflows through AI technology. The Director of Growth Marketing will lead demand generation strategies and marketing initiatives to drive growth and increase company revenue, while collaborating with cross-functional teams to optimize performance.

AccountingArtificial Intelligence (AI)Financial ServicesFinTech

Comp. & Benefits

Responsibilities

Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals

Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results

Implement marketing strategies that support scaling the company from $15MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization

Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes

Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion

Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel

Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence

Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams

Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources

Qualification

B2B demand generationGrowth marketingAccount-Based Marketing (ABM)AI in marketingData-driven decision makingMarketing automationCRM systemsBachelor's degreeMBA preferredCollaborationCommunicationLeadership

Required

7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation, with at least 2 years in a leadership role

Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions

Proven experience in scaling a company from $15MM to $50MM+ in revenue through strategic marketing efforts and high-performing demand-generation programs

Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies

Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts within the constructs of a lean, efficient team

A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results

Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms

Excellent leadership, collaboration, and communication skills to effectively align cross-functional teams

Bachelor's degree in marketing, business, or related field