Direct Commerce · 9 hours ago
Senior Associate, GTM Strategy
United States
Full-time
Remote
Mid, Senior Level
2+ years expDirect Commerce is transforming accounts payable through its innovative Supplier-First platform. The Senior Associate, GTM Strategy role involves developing and optimizing outbound sales strategies, managing a targeted pipeline, and partnering closely with sales leadership to drive revenue growth.
Artificial Intelligence (AI)B2BInternetPayments
Responsibilities
Design, build, and continuously optimize multi-channel outbound strategies across email, LinkedIn, phone, events, and account-based motions
Develop automated, scalable outreach programs using sales technology and tooling – owning how we leverage automation without sacrificing personalization
Oversee and refine outreach systems, sequences, and tools to ensure consistency, efficiency, and performance
Craft messaging and positioning tailored to specific industries, buyer personas, and use cases within accounts payable and finance
Partner with Marketing to align GTM strategy, outbound campaigns, and content initiatives
Build and manage a targeted pipeline of strategic accounts aligned with Direct Commerce’s ideal customer profile
Generate and qualify meetings, then remain actively involved as opportunities progress through early sales stages
Support opportunities until they are formally approved and handed off deeper into the sales process – not a “set it and forget it” role
Use performance data and deal insights to refine outreach, qualification criteria, and targeting
Act as a close partner to the VP of Sales & GTM Strategy, joining calls and meetings as an extension of the sales team
Participate in discovery and introductory meetings, capturing detailed notes, key insights, and next steps
Handle early-stage follow-up communications to maintain momentum and professionalism with prospects
Assist with sales materials, presentations, proposals, and internal deal prep
Travel to in-person meetings as needed, particularly in early-stage or strategic opportunities
Rapidly develop deep expertise in Direct Commerce’s products, use cases, and value proposition
Confidently speak to prospect pain points, workflows, and business outcomes – not just surface-level talking points
Bring feedback from the field back to sales and marketing to improve messaging, positioning, and product alignment
Qualification
Required
2–5 years of experience in sales development, GTM, business development, or early-stage sales roles (B2B SaaS preferred)
Experience running outbound motions that combine personalization with automation
Strong communication skills and comfort interacting with senior stakeholders and buyers
Highly organized, proactive, and comfortable juggling outreach, deal support, and strategic projects
Experience using CRM and sales engagement tools (HubSpot, Salesforce, Outreach, Apollo, etc.)
Preferred
Experience in fintech, payments, procurement, or accounts payable software
Exposure to account-based sales or enterprise sales motions
Startup or growth-stage company experience
Clear interest in progressing into a full-cycle Account Executive role
Company
Direct Commerce
Transforming AP: aligning incentives and leveraging AI-powered solutions to create a win-win for buyers and suppliers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$10MKey Investors
SaaS Capital
2023-08-03Series Unknown· $2.5M
2021-08-31Series Unknown· $5M
2019-04-17Debt Financing· $2.5M
Leadership Team
John Mecklenburg
Chief Executive Officer
Kent Johnson, MBA
Chief Financial Officer
Company data provided by crunchbase