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Maxwood Furniture · 6 hours ago

Email & SMS Strategist

Charleston, SC

Full-time

Onsite

Entry, Mid Level

2+ years exp

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands. They are seeking an Email & SMS Strategist to manage their marketing channels, focusing on campaign execution and customer engagement.

FurnitureManufacturingRetailWholesaleWood Processing

Responsibilities

Plan, build, and execute email and SMS campaigns across all brands including promotional sends, product launches, and editorial content

Own and optimize email & SMS automation flows (welcome, browse/cart abandonment, win-back, post-purchase, etc.) to improve conversion and retention

Segment audiences based on behavior, lifecycle stage, and brand engagement to deliver personalized and relevant communications

Partner with creative and merchandising teams to develop content, messaging, and promotional calendars

Monitor channel performance and report on key metrics including conversion, revenue attribution, open/click-through rates, opt-out rates, and LTV

Conduct A/B testing on subject lines, creative, CTAs, send times, and segmentation strategies

Maintain deliverability, compliance, list hygiene, and subscriber growth best practices for both email and SMS programs

Identify opportunities to improve user journeys, deepen engagement, and scale lifecycle/CRM initiatives

Qualification

Email marketingSMS marketingLifecycle automation platformsSegmentationAnalytical mindsetCampaign managementDetail-orientedWriting skillsCross-functional collaboration