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Pocket FM · 9 hours ago

Short Script Marketing Writer (Full-Time, Hybrid)

Los Angeles, CA

Full-time

Hybrid

Mid Level

3+ years exp

Pocket FM is revolutionizing audio storytelling, turning immersive fiction into long-form, binge-worthy experiences. They are seeking a talented performance-driven promo writer to develop and optimize long-form ad scripts that resonate with their target audience and drive measurable marketing results.

AppsAudioDigital EntertainmentInformation TechnologyMedia and EntertainmentSoftware

Growth Opportunities

Hiring Manager

David Bruce-Rennick

Responsibilities

Write 20-30 minute story scripts for Facebook and TikTok ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content

Identify varied themes to communicate a story and leverage them to create multiple high retention scripts for maximum user engagement

Identify the most interesting parts of the show’s story, from a user’s point of view, and use them to create the best representative script of the show that generates a high user intent to listen to more of the story

Discussing & Brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives

Analyze the efficiency of the script on the basis of the data from the performance marketing campaigns, and isolate the high and low performing elements

Participate in A/B testing to refine and identify the best-performing ad variations

Continuously refine and optimize content based on performance data, including metrics like CPI, retention, completion rates, and click-through rates

Work closely with the marketing team to align content of the ads with campaign goals and performance targets

Tailor content to U.S. audiences, using data-driven insights to adjust tone, style, and messaging for maximum impact

Stay up-to-date with trends on Facebook and TikTok to create content that feels native to each platform while maintaining the brand voice

Qualification

CopywritingPerformance marketingSocial media adsContent optimizationA/B testingAudience analysisTrendsCollaborationCommunication skillsAttention to detail

Required

3-5 years of experience in copywriting or content creation, with a focus on performance marketing, social media ads, or long-form digital content

Proven track record of writing high-conversion ad content, especially for social media platforms

Experience in continuous iteration and optimizing content based on performance data (CPI, completion rates, CTR, etc.)

Strong understanding of U.S. audience behavior and cultural trends

Familiarity with social media platforms like Facebook, Tiktok & Youtube and the various inventories associated with them

Familiarity with A/B testing and performance analysis tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager)

Ability to collaborate cross-functionally with marketing, creative, and analytics teams

Excellent communication skills and attention to detail

Preferred

Experience working with audio-based content (e.g., podcasts, audiobooks) or long-form story writing

Familiarity with content optimization strategies for long-form ads and popular social media trends

Experience with iterative content development and rapid testing environments focusing on improving the efficiency and performance of the ads

An Understanding of the various performance metrics and experience with reading and analyzing these metrics to draw needle-moving insights to improve script performance