DEXIS · 1 week ago
Marketing Manager, Events
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
$81K/yr - $122K/yr
5+ years expDEXIS is seeking a Marketing Manager, Events who will be responsible for designing and optimizing the events strategy across North America. This role involves leading the execution of customer-facing and internal events to drive pipeline growth and generate high-quality MQLs.
Health CareManufacturingMedical Device
Responsibilities
Develop and manage DEXIS’s North America event strategy focused on net‑new pipeline growth, MQL generation, and sales enablement
Lead the end‑to‑end planning and execution of regional and national tradeshows, and customer events
Build event experiences that drive deeper engagement through interactive education, live demos, hands‑on environments, and immersive content
Own event journey design that moves prospects from awareness to conversion with clear CTAs, lead capture methods, post‑event workflows, and targeted nurture paths
Establish event‑specific lead‑gen and MQL targets; track, analyze, and optimize performance
Partner with Marketing Operations to ensure accurate lead capture, tagging, routing, and follow‑up
Develop pre‑event and post‑event campaigns to increase attendance, accelerate follow‑up speed, and improve conversion rates
Manage all event logistics: booth build‑outs, vendor relationships, equipment, shipping, staffing models, and onsite execution
Optimize budget planning and vendor management for maximum ROI
Maintain a comprehensive event calendar and ensure timely communication with internal and external stakeholders
Collaborate with Sales, Product Marketing, Regulatory, and Legal to build compliant and high‑impact event content
Support Sales with training, briefing, playbooks, and onsite enablement
Work closely with the Clinical Events and Strategic Partnerships Marketing Manager when appropriate to coordinate speakers, panelists, and other event-related collaborations
Evaluate event performance using data and insights; drive improvements in customer experience, MQL quality, and ROI
Leverage technologies like CVENT to streamline workflows and elevate event quality
Qualification
Required
BS/BA required
5+ years of experience managing large-scale events and integrated experiential marketing programs
Proven track record in generating MQLs and driving measurable demand through events
Expertise in event platforms such as CVENT
Strong project management and stakeholder communication skills
Ability to travel up to 20%
Preferred
Experience in medical device, dental, or healthcare preferred
Benefits
Annual performance bonus
Medical/dental/vision benefits
401K match
Company
DEXIS
DEXIS is a dental product manufacturer with a comprehensive array of dental solutions.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Amy LeHeup
Clinical Events and Strategic Partnerships Manager
Britt Stulpin, MPA
Senior Human Resources Business Partner
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