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Caterpillar Inc. · 1 day ago

Digital Marketing Consultant - Marketing Cloud

Nashville, TN

Full-time

Onsite

Mid Level

$95K/yr - $152K/yr

Caterpillar Inc. is a global leader in manufacturing construction and mining equipment, and they are seeking a Digital Marketing Consultant to enhance customer engagement and operational efficiency. This role will collaborate with various teams to deliver seamless digital experiences and support marketing automation initiatives.

ConstructionMachinery ManufacturingManufacturingMechanical Engineering

No H1B

Responsibilities

Partner with internal stakeholders to plan marketing automation activities, gather requirements, develop UX prototypes, and partner with development teams to deliver automated digital experiences

Support agile sprint planning, backlog refinement, testing, and deployment activities for digital products and campaigns

Contributes to policies and practices for product design, training, documentation, and problem resolution

Supports the execution of marketing technology initiatives from the product roadmap and communicates business requirements to delivery partners

Ensure alignment with enterprise data governance, security, and compliance standards

Qualification

Email Campaign DevelopmentDigital MarketingTechnical Marketing MindsetAgile Team CollaborationCRM ProficiencyEffectiveness MeasurementProductsServicesRelationship ManagementPassion for Continuous ImprovementWorkload Management ExcellenceMarketing CloudCustomer FocusCreativityEffective CommunicationsStrategic Thinking

Required

Degree in Marketing and/or Communications or equivalent experience desired

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions

Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement

Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs

Email Campaign Development & Journey Automation – Strong background in building, executing, and optimizing email campaigns while tracking customer journeys

Technical Marketing Mindset – Ability to blend marketing strategy with technology to deliver impactful campaigns

Strategic Thinking – Skilled at aligning marketing initiatives with business objectives and driving measurable outcomes

Passion for Continuous Improvement – Committed to leveraging technology and innovative products to enhance processes and deliver better results

Workload Management Excellence – Ability to manage a wide and varied workload effectively, prioritizing tasks in line with business needs