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Comparion Insurance Agency · 2 days ago

Regional Marketing Manager- Central Region

Plano, TX

Full-time

Onsite

Mid, Senior Level

$92K/yr - $156K/yr

2+ years exp

Comparion Insurance Agency is a newly established agency transitioning former Liberty Mutual exclusive agents to provide a unique value proposition. The Regional Marketing Manager will support the agency's production goals through marketing initiatives, collaboration with regional leadership, and overseeing a sales support team to enhance agent performance and community engagement.

Auto InsuranceFinancial ServicesInsuranceLife Insurance

Responsibilities

Support the agency’s production goals through the execution of marketing and partnership initiatives to help agents build, grow and maintain their book of business

Closely collaborates with the Regional General Manager and regional leadership team to employ marketing strategies to drive business results

Leads sales support team to execute regional sales support strategy, including executing operational activities (ex: agent onboarding, telephony support) and marketing activities (ex: lead distribution, marketing materials) to enable agents to grow their book of business

Oversee the sales support team in the management and execution of operational sales activities including agent onboarding, marketing material production, regional meeting coordination and support, digital sales tools utilization and management of referral sources and relationships

Coach, develop and motivate associates in delivering on objectives

Create and execute strategies to support the region by providing tools, resources, and communication to increase community marketing, digital presence and sales activity

Enables national campaigns at the regional level and works to develop emerging marketing opportunities, sales collateral and advertising

Support national marketing and affinity initiatives, including reviewing and approving submissions for the CAP program and regional referral programs

Drive all technology-based marketing and sales support for the region, developing digital and social branding strategies

Support regional lead generation activities, pilots, and initiatives through partnerships with stakeholders and effective utilization of tools and technology

Assist region’s agency managers in coaching agents and associates towards maximizing lead gen opportunities through the utilization of creative marketing and networking resources, including regular engagement with multiple social media platforms

Qualification

Property & Casualty knowledgeSales strategy executionSupervisory skillsInterpersonal skillsDigital marketing strategiesSocial media engagementRelationship buildingPresentation skills

Required

Bachelor's degree (or equivalent education, preparation and training) plus at least 2 years of demonstrated success in Property & Casualty insurance sales

Proven ability in growing a territory as measured by sales and persistency of business

Knowledge of property and casualty products and supervisory skills

Demonstrated interpersonal skills for relationship building, presentations, and ability to lead people and get results through others

Overnight and day travel required

Must possess a valid driver's license