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Infosys · 4 days ago

Principal Consultant - Marketing Product Strategist – Product Portfolio & Marketing Lifecycle Excellence (Telecom & Hi-Tech)

San Francisco, CA

Full-time

Onsite

Senior Level, Lead/Staff

$168K/yr - $234K/yr

7+ years exp

Infosys is a global management consulting firm that helps brands transform and innovate. They are seeking a Marketing Product Strategist to optimize a product portfolio for B2B marketing organizations, focusing on aligning product strategies with customer needs and driving measurable business value.

ConsultingInformation ServicesInformation TechnologyIT ManagementSoftware

No H1B

Responsibilities

Serve as a strategic advisor to B2B marketing leadership, applying deep domain expertise to help shape and evolve a product portfolio that meets the needs of modern data driven marketing organizations

Partner with marketing, product, customer success, and strategy teams to translate customer insight, marketing trends, and business goals into product requirements and actionable product roadmaps

Contribute to reusable templates, methodologies, and frameworks that support scalable product strategy, capability definition, and cross industry applicability

Lead product focused discovery engagements with B2B customers—including market research, customer interviews, marketing process reviews—to uncover business objectives, current challenges, and future state capability needs

Define end to end product strategies and marketing experience blueprints that align with enterprise B2B marketing lifecycle motions such as demand generation, ABM, lead management, customer expansion, and pipeline acceleration

Conduct structured gap analyses between marketing needs, customer goals, and existing product capabilities; translate findings into prioritized product enhancements and new feature opportunities

Develop product lifecycle and roadmap plans that sequence enhancements across people, process, data, and technology dimensions—balancing quick wins with multiyear vision

Create product capability frameworks, solution blueprints, and reference models that map product features to real world B2B marketing use cases

Collaborate closely with Sales, Customer Success, Professional Services, and Engineering to ensure product strategies are executable, aligned with customer needs, and set up for successful adoption

Facilitate stakeholder workshops (including senior executives) to synthesize insights from marketing, sales, IT, data, and operations into unified product direction and prioritization

Define KPIs, success metrics, and measurement frameworks that link product adoption and capability usage to marketing outcomes such as revenue growth, engagement performance, pipeline health, and operational efficiency

Provide thought leadership on B2B marketing innovation, data driven decision making, and customer centric product evolution—representing the strategic product perspective at customer sessions and industry events

Identify opportunities to advance clients' internal Adobe capabilities across technology, people, and business processes

Work with senior leaders and teams across different functions to make sure Adobe is used to its fullest potential as a strategic marketing platform

Qualification

Adobe marketing productsB2B marketing strategyDigital transformation roadmapsCRM platformsAnalytical skillsStakeholder managementCommunication skillsProblem solving

Required

A bachelor's degree in Business, Marketing, Information Systems, or a related discipline is required; an MBA or comparable advanced degree is preferred

Significant experience (typically 7+ years) in digital strategy, marketing strategy, or marketing technology consulting for B2B or enterprise organizations

Hands on familiarity with Adobe's marketing product suite (for example, Experience Platform, Marketo Engage, Journey Optimizer, Analytics, Target, Campaign, or Real-Time CDP) and how these products work together to enable end to end journeys

Proven track record defining digital or marketing transformation roadmaps, including current state assessment, gap analysis, and future state blueprinting

Strong understanding of B2B marketing motions such as demand generation, lead nurturing, ABM, partner/channel marketing, and lifecycle marketing

Demonstrated ability to interact with and present to senior executives, synthesize complex information, and build clear strategic narratives and artifacts

Excellent analytical, problem solving, and communication skills, with the ability to translate business requirements into structured frameworks and prioritized initiatives

Preferred

Experience in strategy, consulting, or advisory role at a SaaS, mar tech, or digital transformation organization, ideally supporting enterprise clients

Familiarity with CRM platforms (such as Salesforce or Microsoft Dynamics) and their integrations with Adobe Experience Cloud in B2B contexts

Experience designing operating models, RACI structures, and governance frameworks for data driven, customer centric marketing organizations

Comfort working in highly matrixed environments, collaborating with sales, product, engineering, and services teams to drive outcomes

Candidates authorized to work for any employer in the United States without employer-based visa sponsorship are welcome to apply. Infosys is unable to provide immigration sponsorship for this role at this time