FocusKPI, Inc. · 6 days ago
Perfomance Marketing & Audience Insights Analyst
United States
Full-time
Remote
Mid Level
3+ years expFocusKPI, Inc. is a data science and technology firm specializing in predictive analytics. They are seeking a Performance Marketing & Audience Insights Analyst to deliver deep media insights through advanced analytics, supporting data-driven evaluation of campaign performance and customer impact across various media and sales channels.
AnalyticsConsultingInformation Technology
Responsibilities
Design and analyze A/B tests, incrementality tests, and causal measurement frameworks
Build and validate audience segments using transaction- and exposure-level data
Measure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM)
Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputs
Translate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveats
Be creative and rigorous in measurement when ideal experimental conditions are not available
Partner with sales, product, campaign teams, and external clients to align on measurement goals and interpret results
Own projects end-to-end, from problem framing to final delivery
Develop clear, structured analyses and executive-ready presentations
Qualification
Required
Master's degree in Economics, Statistics, Computer Science, or a related quantitative field
3+ years of experience in campaign measurement, experimentation, or marketing analytics
Strong experience with A/B testing, causal inference, and incrementality measurement
Solid, hands-on understanding of Marketing Mix Modeling, including how MMM complements experimentation and its appropriate use cases
Proficiency in SQL and Python
Strong structured thinking, problem-solving, and attention to detail
Excellent communication and presentation skills
Project management experience and a strong sense of ownership
Proven ability to manage multiple stakeholders, timelines, and priorities
Preferred
Experience working with or validating MMM outputs in partnership with data science or external vendors
Familiarity with omnichannel measurement (digital + in-store)
Retail, e-commerce, or media measurement background
Company
FocusKPI, Inc.
Since our founding in 2010, we have become a premier data science and technology firm specializing in data analytics, AI, and staffing solutions.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Peter Zhu
Founder & Chairman
Company data provided by crunchbase