PenFed Credit Union · 13 hours ago
Marketing Specialist
Southlake, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expPenFed Credit Union is a leading financial institution, and they are seeking a Marketing Specialist to support their marketing efforts. The role involves creating high-quality visual content, managing social media channels, and implementing marketing strategies to enhance brand reputation and engagement.
BankingCreditFinanceFinancial ServicesLending
Responsibilities
Apply passion, skill, and impeccable creative eye to design high-quality visual assets, executing projects from concept to delivery-including, but not limited to digital graphics, social media content, web banners, digital advertisements, brochures, flyers, signage, and publications
Manage and elevate our social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.) with a "social media influencer mindset." Produce high-engagement content that shatters the "best kept secret" label, capturing the attention of consumers and real estate agents by showcasing our fun culture, elite training, resources, mentorship, coaching, and overall brand power, with the goal to make the brand look undeniable to the public and agents
Provide live event marketing support by capturing digital content and posting real-time updates. Help organize and implement company marketing events and initiatives (both in-person and virtually)
Lead or assist with the production of company video series and campaigns-including brainstorming, storyboarding, creative script writing, planning, production, and final output
Design, build, and craft engaging copy for company communications, including newsletters and email announcements. Assist with web content, external websites, writing blogs, and maintaining our internal intranet to ensure resources are fresh, relevant, and valuable
Work with the marketing team to brainstorm campaigns, maintain a cohesive content calendar, and ensure consistent content themes and brand standards are met across all regions
Embrace the power of Artificial Intelligence (AI) to drive efficiency and creativity. Actively explore and implement AI tools to enhance marketing workflows, generate innovative ideas, and keep our real estate marketing strategies and agents ahead of the curve
Prepare marketing and recruiting strategies alongside the marketing team. Brainstorm new creative growth strategies and implement innovative solutions for user experience
Develop an understanding and promote the value of our resources, tools, and programs for our customers (generally in response to specific needs). This includes creating content that responds to agent needs
Collaboratively review the work of marketing peers to ensure high quality, brand consistency, and accuracy before final output
Manage, organize, and maintain digital assets, including files, photos, and videos, providing assets and support to stakeholders as necessary
Occasionally organize and lead marketing training and education (webinars and in-person) to guide staff agents on utilizing our resources
Measure, analyze, and report monthly performance of company resources, tools, and campaigns to gain insight and assess against goals. Stay up to date on trends, platform updates, and best practices to bring fresh ideas to the team
Qualification
Required
Equivalent combination of education and experience is considered
Bachelor's or equivalent experience
Minimum of two (2) years' experience in marketing, graphic design, social media management, or digital content creation
Visual Portfolio: A strong portfolio (or social links) demonstrating an eye for design and video storytelling capabilities is required
Visual Storytelling: Photography, videography, and video editing skills are a strong advantage. Must be able to capture the moment and edit it into a compelling story
The Digital Toolkit: Proficiency in design software and online design tools (e.g., Adobe Creative Suite, Canva) is essential. Must also be fluent in office productivity suites, including Google Workspace (Docs, Sheets, Slides)
Social Fluency: Advanced knowledge of social media platforms, trends, algorithms, and best practices (Facebook, Instagram, LinkedIn, YouTube, TikTok). Experience with Meta Ads Manager is an advantage. Incumbents must understand how to drive engagement, not just post pictures
Trend Spotting: Stay up to date with the latest trends and best practices in graphic design, AI tools, social media, online marketing, lead generation, and measurement
Communication Style: Solid creative writing and communication skills are required (e.g., company communications, social media, website, & collateral copy). This role requires a skilled communicator who can write 'human' copy-clever, clear, and engaging-rather than stiff corporate jargon
Agile & Self-Driven: Must be a self-motivated self-starter who thrives in a fast-paced, remote-first environment, with the ability to manage multiple projects concurrently, shift priorities to meet business requirements, and deliver high-quality work without constant supervision
Execution & Detail: Experience in taking solutions from ideas to implementation. You must possess meticulous attention to detail and be highly organized creativity needs structure to succeed
Mentorship Mindset: Be forward-thinking and team-oriented, with the ability to educate and train others in the use of technology and marketing strategies
Industry Knowledge: Familiarity with real estate and its terminology is a plus (but if you are a quick learner, we can teach you the lingo)
Benefits
Comprehensive health, dental, and vision plans
Paid time off
Paid parental leave
Care support
Fitness center access
401(k) match
Employee loan discounts
Fully paid life and disability coverage
Education assistance
Community involvement
Volunteer opportunities
Company
PenFed Credit Union
PenFed Credit Union offers banking services, loans, mortgages, and credit cards to individuals and small businesses.
1001-5000 employees
H1B Sponsorship
PenFed Credit Union has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (20)
2023 (10)
2022 (21)
2021 (12)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$845.89M2025-09-22Debt Financing· $398.49M
2024-08-29Debt Financing· $447.4M
Leadership Team
Sarah Heintzman
Executive Vice President, CFO
Andrea McCarren
Senior Vice President & Chief Content Officer
Recent News
The Virginian-Pilot
2025-11-05
Company data provided by crunchbase