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Supergoop! · 4 days ago

Director, Brand Marketing

New York, NY

Full-time

Onsite

Director/Executive

$120K/yr - $150K/yr

8+ years exp

Supergoop! is a company dedicated to changing the way the world thinks about sunscreen. They are seeking a Director of Brand Marketing to define and execute the brand’s narrative architecture and annual marketing calendar, ensuring cohesive messaging across all touchpoints while leading the development of integrated marketing campaigns that drive engagement and business growth.

BeautyConsumerCosmeticsPersonal Health

Responsibilities

Serve as guardian of the brand’s positioning, and tone of voice, ensuring consistency of execution across all consumer touchpoints (digital, media, social, retail, pr, influencer and education)

Develop a seasonal brand marketing narrative framework (messaging pillars, storytelling arcs) that resonates with target consumers, collaborating closely with consumer engagement, education, and copy/creative teams to bring content to life

Build annual marketing calendars that align paid, owned, and earned media as well as retailer marketing initiatives to ensure 360 activation consistency

Partner closely with product marketing to ensure the brand’s voice and innovation messaging align

Lead briefing and execution of integrated 360 marketing campaigns from insight to toolkit in partnership with creative (product launches, hero campaigns, core evergreen)— with a strong emphasis on storytelling + emotional resonance

Manage cross-functional teams (creative, digital, PR, influencer, retail) and external agencies (as needed) to bring campaigns to life consistently across all touch points

Oversee content creation and GTM playbooks — briefing creative teams, coordinating deliverables across all cross functional teams, as well as approve assets to ensure consistency across hero assets, POS, PDP copy + imagery, educational videos, etc

Coordinate with consumer engagement, paid media, creative, sales, education, retail, e-commerce teams to align launch plans and execution (ie dates, rollout plans, etc) to maximize impact and achieve business goals

Leverage available consumer and market research to inform brand strategy (surveys, focus groups, social listening) and campaign/messaging direction

Be obsessive about our consumer and constantly monitor competitive landscape to identify white-space / marketing opportunities

In partnership with CMO, define and track KPIs (brand equity, market share, sales, etc) and present insights to senior leadership

Analyze campaign performance and iterate based on insights

Develop strong cross functional collaborative relationships with creative, DTC, consumer engagement, Global Product Marketing, and retail marketing teams

Serve as the brand “guardian” — coach cross-functional partners (sales, product, retail) on brand voice and standards

Qualification

Brand MarketingConsumer InsightsCampaign DevelopmentMarket ResearchLeadership ExperienceAnalytical MindsetCreative MindsetOrganizational SkillsRelationship Building