Rogue Credit Union · 1 week ago
Vice President of Marketing
South Medford Plaza, Medford, OR, US
Full-time
Onsite
Senior Level, Lead/Staff
$169K/yr - $212K/yr
10+ years expRogue Credit Union is a member-owned, not-for-profit financial cooperative headquartered in the Rogue Valley located in beautiful southern Oregon. The Vice President of Marketing leads the marketing team to execute the marketing plan, driving member acquisition, retention, and engagement strategies aligned with the credit union's strategic priorities.
BankingCreditDebit CardsFinancial ServicesInsurance
Responsibilities
Provides leadership to the Marketing team to deliver business growth through member acquisition, retention and engagement strategies that align with the credit union’s strategic priorities. Translate organizational goals into actionable marketing plans that leverage brand strength, innovation and data-driven insights to create competitive differentiation. Collaborate with SVP Marketing & Facilities to shape enterprise-wide strategies where marketing plays a pivotal role in driving measurable business outcomes. Lead cross-functional initiatives, ensuring marketing programs are integrated, future-focused and executed with precision
Recruits, hires, trains, coaches and motivates a high-performing team of marketing professionals to meet the daily operational needs of the areas assigned. Establishes and maintains objective accountability measurements and evaluates performance on all direct reports. Fosters a culture of innovation, accountability and continuous improvement with clear performance tied to business outcomes such as ROI, conversion and engagement. Creates and maintains a coaching culture to consistently strive toward the highest level of team member achievement and performance in building Member Loyalty. Keeps the team focused on goals/priorities, and manages workloads and assignments to meet specified timeframes
Position digital marketing and data analytics as core strategic capabilities, advancing personalized and predictive engagement across channels. Oversee marketing technology platforms and ensure seamless alignment with digital systems and member data strategies. Harness advanced analytics and segmentation to optimize campaigns, cross-sell opportunities and member engagement. Stay at the forefront of emerging marketing technologies to proactively drive growth and efficiency
Ensures that the Rogue Credit Union brand continually evolves to maintain a competitive position in the marketplace and remains deeply integrated within each community we serve. This role drives an omni-channel brand presence across print, digital, social, email, and member journey touchpoints ensuring consistent storytelling, strong market visibility, and measurable impact on product adoption and member loyalty. Develops and upholds brand standards, including creative, conceptual, and writing guidelines, while establishing design parameters and stylistic consistency across all marketing efforts. This position oversees a comprehensive range of marketing channels, including digital marketing (website, display, and paid media), search marketing (SEO/SEM), social media (organic and paid), email and lifecycle marketing, content marketing (blogs, thought leadership, and financial education), marketing automation, events and sponsorships, public relations and media outreach, community and business partnership marketing, and traditional advertising (print, radio, outdoor, TV, and branch marketing). Additionally, the VP of Marketing develops and optimizes the credit union’s marketing budget to balance innovation, efficiency, and return on investment
Works with the credit union's FOCUS team to implement organizational objectives, goals and scorecard metrics
Stays current on applicable regulations, credit union policies, operational guidelines and controls, safety measures, service, and security procedures to ensure compliance throughout assigned areas of the credit union. Encourages an active understanding of regulations and credit union policy and guidelines amongst staff
Proactively performs other duties as needed or assigned
Qualification
Required
Ten years to fifteen years of similar or related experience
A bachelor's degree, or achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree)
Excellent communication skills, verbal and written
Strong negotiation skills
Content development and presentation skills
Organization and time management skills
Strategic planning skills with the ability to think outside the box
Strong supervisory, management and leadership skills
Excellent organizational and time management skills
Excellent team coordination skills
Excellent PC skills to include Microsoft Word, PowerPoint, Excel and Outlook
Strong administrative, organizational and time management skills
Ability to promote/suggest credit union products/services
Ability to grasp and promote the credit union's culture
Strong eye for detail/quality
Excellent judgment and decision-making ability with the ability to self-direct in managing day-to-day tasks within specified timelines
Hard worker with initiative and resourcefulness
Some adjusting or moving objects up to 30 pounds in all directions
Must be able to remain in a stationary position, often standing or sitting for prolonged periods
Repeating motions that may include the wrists, hands and/or fingers while using computer
Communicating with others to exchange information
Perceiving the nature of sounds at normal speaking levels or without correction
Ability to receive detailed information through oral communication and make fine discernments in sound
Close and continuous visual acuity to perform activities such as preparing and analyzing data and figures, transcribing, viewing a computer terminal and extensive reading
Flexibility in scheduling tasks and projects
Independently monitor hours and judge the time needed to be spent on applicable duties
Capable of adjusting to unpredictable schedules proactively
Conduct and present themselves courteously and professionally
Travel to all credit union regions may be required, and a valid driver's license is necessary to operate a company vehicle
Company
Rogue Credit Union
Rogue Credit Union provides banking services such as savings, checking, loans, investment, credit and debit cards and insurance services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Matt Stephenson
President/CEO
Blake Thurman
Chief Financial Officer
Recent News
2025-08-14
Company data provided by crunchbase