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Razorfish · 1 day ago

Director, CRM Strategy

Miami, FL

Full-time

Hybrid

Director/Executive

$129K/yr - $177K/yr

10+ years exp

Razorfish is a leading marketing company known for its digital expertise. The Director of CRM Strategy will lead data-driven marketing initiatives, define CRM strategy, and drive activation across direct marketing channels to enhance customer engagement.

AdvertisingInternetSearch EngineWeb Design

Responsibilities

Drive the development and execution of pre- and post-purchase CRM programs in collaboration with cross-functional teams

Lead annual CRM strategy and planning, ensuring alignment with broader marketing and business objectives

Build and maintain strong relationships with client stakeholders, serving as a trusted advisor and strategic partner

Identify opportunities for program expansion and performance improvement through proactive recommendations and incremental proposals

Connect strategies across CRM, paid media, and enterprise marketing to create cohesive, customer-centric experiences

Author insightful creative briefs that inspire impactful content and campaigns

Mentor and guide junior and mid-level strategists, fostering a culture of collaboration and excellence

Champion best practices and process improvements internally and with client teams

Leverage data, research, and advanced analytics (including AI/ML) to understand consumer behavior and inform strategy

Qualification

CRM strategy developmentData-driven marketingAnalytical skillsConsumer insights analysisCross-functional collaborationCreative brief authoringPresentation skillsStorytellingWritten communicationMentoring

Required

Exceptional ability to communicate complex ideas through presentations, storytelling, and written content

Expertise in synthesizing qualitative and quantitative data into actionable insights

Proven ability to develop holistic marketing strategies, campaign roadmaps, and integrated experience plans

Strong analytical skills in performance measurement, test design, and data-driven optimization

Proficiency in business case development and strategic recommendation delivery

Skilled at navigating matrixed organizations and fostering cross-functional collaboration

Ability to lead in fast-paced, dynamic environments with a high degree of ambiguity

Willingness to travel up to 20%

Preferred

10+ years of experience developing CRM programs and campaigns within an agency, consultancy, or marketing organization, with measurable performance impact

Expertise in strategies spanning owned, paid, and earned channels

Familiarity with consumer electronics or related industries

Experience creating deliverables such as personas, customer journeys, communication architectures, campaign plans, and personalization strategies

Strong background in insight development from diverse sources, including primary/secondary research, social listening, digital audits, and behavioral data