Opella · 1 week ago
Brand Manager- Cenovis
Virginia
Full-time
Hybrid
Mid, Senior LevelOpella is a global leader in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. The Brand Manager for Cenovis will be pivotal in driving brand strategies, executing marketing programs, and collaborating with cross-functional teams to enhance brand performance and consumer engagement.
Health CarePersonal HealthRetail
Responsibilities
Successful implementation of brand strategies through appropriate elements of the promotional mix
Contributing to the annual growth planning process
Interpret brand performance data, identify and prioritise strategies and actions to better deliver brand positioning and improve brand performance
Ability to research and analyze market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiatives
Utilise consumer insights to write effective communication briefs
Lead the digital strategy working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectives
Develop/Localise campaigns, liaising with legal and Reg teams for approval and Media & Digital for execution with agencies
Design and execute innovative activation plans that leverage presence at POS, digital & social media, and other channels
Oversee the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence
Work collaboratively alongside the cross-functional brand team (innovation, regulatory affairs, shopper, sales, finance and other Commercial Business Units) to identify risk and opportunities for the brand
Liaise with global and regional marketing teams (as required within role) to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts
Manage relations with advertising and other external agencies
Optimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget
Ensure all business and promotional activities comply with relevant acts, legal demands and ethical standards, including ASMI and Opella code of conduct
Qualification
Required
Experience at Brand Manager level within the FMCG or Consumer Healthcare industry
Experience in Implementing complex marketing programs
Managing multiple priorities as needed, on time and to budget
Can demonstrate effective application of market research principles, techniques and data
Working knowledge of market segmentation, targeting, brand positioning and architecture
Ability to provide balanced, directional feedback to agencies to achieve the best outcomes
Marketing management experience with ability to trade off the most effective mix of touch points to achieve communications objectives
Well-developed financial acumen - Understand financial principles and be comfortable to manage budget
Project champion who can lead all relevant parties in flawless execution
Autonomy and ability to balance long-term strategic priorities with short-term business needs, team spirit, persuasion, and influence, highly collaborative with all cross-functional partners, flexibility to adapt to the ever-changing business environment
Company
Opella
Opella is a consumer healthcare business segment of Sanofi.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-10-20Acquired
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