Apply on Employer Site

Concept Group - Valnet Inc · 1 month ago

Fextralife | Newsletter & Community Growth Coordinator

United States

Full-time

Hybrid

Mid Level

Concept Group - Valnet Inc is a leading gaming community and media platform focused on ARPG, RPG, and MMO games. They are seeking a Newsletter & Community Growth Coordinator to spearhead the development and growth of Fextralife’s newsletter, drive subscriber growth, and lead community engagement campaigns.

Online Media

Responsibilities

Design, build, and launch the Fextralife newsletter from the ground up (template, cadence, content strategy)

Curate and produce engaging newsletter content: highlights, recaps, community news, upcoming features, and exclusive content teasers

Manage subscriber list growth: develop and execute acquisition strategies (on-site signups, social promotions, cross-channel funnels)

Analyze performance metrics (open rates, click-through rates, growth, unsubscribes) and iterate on strategy

Plan and execute community-centric initiatives: public polls, surveys, feedback drives to gauge what players want to see

Organize and manage giveaways or contests to reward community members and attract new subscribers/followers

Monitor and analyze community engagement data across channels (website traffic, social metrics, newsletter KPIs)

Use insights to refine content strategy, identify trending topics, and propose new initiatives

Act as a liaison between readers/community and internal stakeholders — helping shape the direction of Fextralife’s content and community efforts based on feedback and data

Work with content creators, editors, social media managers, and dev/marketing teams to coordinate campaigns and messaging

Ensure all community initiatives: polls, giveaways, and newsletters align with brand voice, legal/compliance requirements, and overall editorial standards

Qualification

Newsletter CreationCommunity EngagementData AnalysisSocial Media ManagementProject ManagementGaming Culture KnowledgeProactive MindsetWriting SkillsCross-Functional Collaboration

Required

Passion for gaming and familiarity with gaming culture (especially RPGs, action/adventure, community-driven games)

Excellent writing and editing skills: able to craft engaging, gamer-focused newsletters, announcements, and social copy

Strong organizational and project-management skills: capable of juggling multiple initiatives (newsletter, polls, giveaways, site updates)

Experience or interest in community building, engagement, or social media management (forums, Discord/Reddit, social platforms)

Ability to interpret engagement data (open rates, click rates, social metrics) and turn insights into actionable strategies

Comfortable working cross-functionally with editorial, social, marketing, and possibly video/content teams

Proactive, self-starter mindset able to work independently but also collaborate effectively