Syneos Health Commercial Solutions · 6 days ago
Media Supervisor, Search
Syneos Health Commercial Solutions is a global professional services organization focused on the biopharmaceutical industry. The Media Supervisor, Search will be responsible for developing, executing, and reporting on search media programs, while ensuring alignment with campaign goals and improving workflows across the team.
Biotechnology
Responsibilities
Gain an understanding of audience and competitive research and the implication on media; Participate in planning as the lead on market and competitive research insights and implications as well as previous campaign performance. Outlines potential A/B testing opportunities i.e. Google vs Microsoft, ad copy variations, keyword bids
Assist senior media team members in the development of new business responses as applicable
Continually seek ways to improve process to ensure flawless delivery and reporting, collaborating across Syneos agencies, client and partner agency teams to ensure we have the data to get the right results
Ensure flawless execution with a strong knowledge of program KPIs and media operations (trafficking, tagging, QA, etc) proactively providing campaign delivery reports with accuracy; continue to evolve our current process for improving media programs; Develop insertion orders for media campaigns following approved language; ensure we have media budget approval before releasing IOs; support and grow process to verify vendor invoices and approve for payment
Proactively set up onboarding meetings for new employees, read & share appropriate industry updates, mentor and educate junior team members
Flawlessly execute optimizations, either directly in media systems or with partners; provide comprehensive optimization recommendations; identify and execute test & learns
Qualification
Required
4 plus years of experience executing, and planning both SEM/PPC
Experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
Experience managing and optimizing paid search campaigns across all major search engines
Comfortable analyzing high volumes of data
Certification in Google Ads and Microsoft Ads is required
Candidates should be free to travel as-needed to support the business
Experience in pharma or healthcare is required
Preferred
Additional Google Analytics experience preferred
Benefits
Health benefits to include Medical, Dental and Vision
Company match 401k
Flexible paid time off (PTO) and sick time
Company
Syneos Health Commercial Solutions
Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success.