Monster Energy · 1 week ago
Regional Field Manager - Marketing
San Francisco, CA
Full-time
Onsite
Mid Level
$64K/yr - $86K/yrMonster Energy is a dynamic company known for its unconventional approach and strong brand presence. The Regional Field Manager - Marketing will manage sampling activities, support marketing events, and oversee Consumer Engagement Managers to enhance brand awareness and consumer engagement.
EnergyFood and BeverageFood Processing
Responsibilities
Manage and oversee all sampling activity in designated geography
Support sampling and marketing events in other geographies as required, involved in other marketing projects both inside and outside of their designated geography
Manage the Consumer Engagement Managers (CEMs) within their local market; the CEMs manage all Sr. Ambassadors and Ambassadors within their territory who directly manage all sampling activity
Support sampling activity within designated geography. Occasionally supports activity outside the geography as needed. Goal is to increase brand awareness and improve the company's product image
Responsible for identifying additional events and sampling opportunities within their geography. Support the development and execution of identified events within the marketing territory
Study market conditions and develops strategies, with the CEM’s, necessary to execute activation on a local level. Must stay current with market developments and opportunities as they happen
Facilitate relationships with vendors who advance our overall consumer engagement strategy and ensure the scope of all activities are on brand within the stated objectives
Coordinate and support efforts with the local sales and Field Marketing teams to maximize sales incentives. Develop and implement methods and procedures for activating specific Field Marketing directives within the market, including managing the preparation of logistics, coordination of resources, etc
Oversee the timely completion of timesheets and maintain all pertinent records, Maintain inventory records and other related necessary reporting data. Constant upkeep of all data and recaps in “Main Event” application is mandatory
Recruit, hire, train and continuously develop CEM’s, evaluate employee performance, and create directives that enhance team performance
Ability to assist and develop local campaigns in assigned region(s), as well as national activations to enhance the brand on a larger scale
Schedule field market visits on a weekly basis to work with all CEM’s to monitor and evaluate teams’ performance. When out in the field engaging with consumers, they should meet with key stakeholders
Facilitate and enhance overall consumer engagement by working with headquarters to obtain the necessary tools and equipment to maintain a successful market. Able to consistently work evenings and weekends, Satisfactory driving and insurability record
Qualification
Required
Travel 40-60%
Exceptional communication and interpersonal communication skills
Proficient in PowerPoint and Excel
Strong planning and organization skills
Ability to assist and develop local campaigns in assigned region(s), as well as national activations to enhance the brand on a larger scale
Schedule field market visits on a weekly basis to work with all CEM's to monitor and evaluate teams' performance
Facilitate and enhance overall consumer engagement by working with headquarters to obtain the necessary tools and equipment to maintain a successful market
Able to consistently work evenings and weekends
Satisfactory driving and insurability record
Preferred
Bachelor's degree preferred
Graphic Design software capabilities a strong plus
Current Social Media proficiency and experience on Twitter, Facebook, Instagram …
Experience in media and content generation with athletes and sports properties
Service oriented personality and willingness to work unusual hours and weekends
In-depth knowledge of sports and industry
Company
Monster Energy
Monster Energy is a beverage company.
Founded in 2002
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
D
Dan McHugh
CMO
Recent News
2026-01-24
Sports Business Journal
2026-01-23
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