Cedar · 1 week ago
Product Lead
New York, NY
Full-time
Onsite
Senior Level
$125K/yr - $225K/yr
5+ years expCedar is innovating home affordability by reimagining the land lease model to make homeownership more accessible. As Product Lead, you will define the product vision and strategy, ensuring it delivers value to various stakeholders while collaborating closely with engineering and leadership teams.
Computer Software
Responsibilities
Own Cedar’s product vision across consumer, partner, and internal platforms
Define and continuously refine product strategy and sequencing
Make final prioritization decisions, balancing user value, risk, regulatory constraints, and speed
Serve as the voice of the customer: homeowners, buyers, agents, loan officers, and distribution partners
Apply prior experience with mortgage, HELOC, home equity, reverse mortgage, or real estate brokerage platforms to product decisions
Deeply understand real estate acquisition funnels, agent workflows, and borrower decision-making
Conduct user research and field work to uncover friction, confusion, and unmet needs
Translate complex financial and real estate concepts into simple, intuitive product experiences
Write clear, opinionated product requirements and success metrics
Partner tightly with engineers to shape solutions and resolve tradeoffs
Stay close to implementation—reviewing flows, validating logic, and iterating quickly
Work with marketing on customer-facing messaging, education, and product launches
Act as the connective tissue between engineering, design, marketing, and leadership
Ensure product decisions align with Cedar’s mission, business model, and risk posture
Maintain a high bar for clarity, quality, and real-world usability
Qualification
Required
5+ years of product leadership or senior product management experience
Direct experience with mortgage, HELOC, home equity, reverse mortgage, and/or residential real estate brokerage platforms
Strong technical fluency; comfortable operating close to engineering and codebases
Proven track record of defining product direction and shipping meaningful products
Preferred
Experience with consumer acquisition funnels, agent tools, or transaction workflows strongly preferred
Company
Cedar
Buying a home shouldn't feel impossible. You deserve better than high costs and rigid requirements.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase