Burns & McDonnell ยท 1 day ago
Marketing Program Manager - Social Media (Kansas City)
Kansas City, MO
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expBurns & McDonnell is a company focused on elevating its social media presence through a content-driven approach. The Marketing Program Manager will lead the enterprise social media strategy, ensuring brand consistency and engagement across various platforms while empowering employees to act as brand ambassadors.
ArchitectureConstructionConsultingHuman Resources
Responsibilities
Develop, manage and evolve an enterprise-wide social media strategy that elevates brand visibility, strengthens relationships and drives meaningful engagement across LinkedIn, Instagram, YouTube, X, Facebook and emerging platforms
Lead day-to-day social media operations with a focus on creative storytelling, strategic alignment and consistent high-quality execution
Maintain an integrated content calendar that reflects enterprise priorities, supports thought leadership, amplifies major campaigns and brings technical expertise to life in an accessible human way
Collaborate with brand, creative and content teams and go-to-market directors to align messaging and storytelling with business needs, brand standards and market opportunities
Support the creation of multimedia content including short-form video, photography, graphics and carousels that communicate impact with clarity and creativity
Translate complex engineering, construction and consulting topics into compelling story-driven social content for diverse audiences
Lead and enforce enterprise social media governance ensuring brand consistency, alignment with risk guidelines and a differentiated modern voice across channels
Launch and scale an enterprise social media advocacy program that empowers employee-owners and subject matter experts to authentically share insights, innovation and wins
Coordinate paid social strategies that enhance brand presence, attract talent, promote partnerships and extend campaign reach
Leverage AI tools responsibly to support content generation, creative development, workflow efficiency and insights
Drive continuous improvement by assessing workflows, optimizing processes and incorporating industry best practices into daily operations
Manage social media tools, systems and analytics platforms to support publishing, reporting and data-driven decision-making
Monitor and report on performance metrics, content trends, audience insights, competitor insights and engagement patterns to inform strategy and demonstrate impact
Collaborate with marketing, PR, creative, recruiting, HR and business unit teams to support integrated campaigns and enterprise storytelling
Evaluate emerging social trends, creative formats, technologies and digital behaviors to keep the organization ahead of industry shifts
Foster a culture of creativity, agility, innovation and collaboration within the social media function
Perform other duties as assigned
Comply with all company policies and standards
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field and 8 years of experience in program management, project management, or marketing operations within a marketing or business environment
Strong organizational and time management skills
Strong program and project management skills with the ability to manage multiple initiatives simultaneously
Ability to partner effectively with marketing, brand, content and go-to-market teams
Ability to coordinate priorities, manage dependencies and meet deadlines
Analytical and problem-solving skills with attention to detail
Comfort working in fast-paced, matrixed environments
Ability to think strategically while executing tactically
Strong collaboration and relationship-building skills
Ability to adapt to change and support continuous improvement
Strong expertise in social media strategy, digital storytelling and platform best practices across LinkedIn, Instagram, Facebook, X, YouTube and emerging channels
Highly creative with a demonstrated ability to develop disruptive approaches that differentiate brand voice and storytelling
Ability to provide direction, coordination and oversight for social media workflows ensuring consistent high-quality delivery
Strong understanding of marketing and communications disciplines including content, creative, PR, analytics and paid social
Demonstrated ability to build scalable processes, optimize workflows and manage multiple priorities across stakeholders and channels
Excellent organizational, project management and time management skills
Strong communication skills with the ability to collaborate across departments and influence storytelling direction
Preferred
Experience managing brand social media for a large organization, agency or national brand strongly preferred
Previous experience leading or managing team members preferred
Experience working in a corporate marketing environment, preferred
Familiarity with marketing processes, workflows and integrated campaign execution, preferred
Experience supporting cross-functional or enterprise-level initiatives, preferred
Company
Burns & McDonnell
Burns & McDonnell is an engineering design firm and it provides engineering, architecture, construction, and consulting services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Leslie Duke
Chief Executive Officer
Alissa Schuessler
Chief Financial Officer
Recent News
Missouri Business Alert
2025-11-07
Company data provided by crunchbase