Empower Pharmacy · 1 week ago
Marketing Campaigns Manager
United States
Full-time
Remote
Senior Level
5+ years expEmpower Pharmacy is seeking a Marketing Campaigns Manager responsible for the end-to-end ownership, execution, and performance of integrated marketing campaigns. The role focuses on driving customer retention and account growth while ensuring compliance in a regulated healthcare environment.
Health CarePharmaceutical
Responsibilities
Own end-to-end marketing campaigns, from strategy definition through execution, optimization, and post-campaign analysis
Translate revenue, retention, and growth priorities into clear campaign strategies, success metrics, and executable plans
Define target audiences, messaging frameworks, channel mix, and performance criteria to drive measurable outcomes
Drive accountability for campaign performance including engagement, conversion, pipeline contribution, and revenue impact coordination
Execute multi-channel campaigns across email, digital, paid media, landing pages, webinars, direct mail, sales enablement, and in-product or portal communications
Develop and manage segmented audiences using CRM and marketing automation platforms to deliver personalized experiences across channels and touchpoints
Own campaign calendars, timelines, budgets and workflows to ensure efficient execution within defined scope and timelines
Ensure all campaign execution meets pharmacy, healthcare, and regulatory compliance standards
Own campaign reporting and performance analysis, translating data into actionable insights
Apply AI-enabled tools and analytics to improve targeting, personalization, and campaign performance
Optimize messaging, targeting, and channel efficiency, effectiveness and impact through testing and experimentation
Analyze customer behavior, lifecycle trends, and market insights to inform future campaign strategies
Collaborate with Sales, Customer Service, Product, Clinical, Compliance, and Creative teams to align campaigns with business priorities and regulatory requirements
Serve as the campaign subject-matter expert, clearly communicating objectives, timelines, and success metrics
Align campaign execution with downstream teams responsible for lead follow-up, customer engagement, and revenue realization
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in commercial marketing, growth marketing, or lifecycle marketing, preferably in healthcare, pharmacy, or a regulated industry
Proven experience managing campaigns across B2B, B2B2C, and DTC channels
Strong understanding of customer lifecycle marketing, retention strategies, and lead generation
Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot, or similar)
Ability to translate business goals into actionable, measurable marketing campaigns
Strong analytical skills with experience using performance data to inform optimization and decision-making
Excellent project management skills with the ability to manage multiple campaigns simultaneously
Strong written and verbal communication skills with experience briefing creative and collaborating cross-functionally
Benefits
Medical
Dental
Vision coverage
Paid time off
401(k) matching
Wellness perks
IV therapy
Compounded medications
Company
Empower Pharmacy
Compounding Pharmacy and Outsourcing Facility
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
LO3 Capital
2023-09-19Debt Financing
Leadership Team
Shaun Noorian
Founder, CEO & Executive Chairman
Dr. Scott Leuchter - PsyD, SPHR, SHRM SCP
Chief People Officer
Recent News
PR Newswire UK
2025-10-20
2025-08-13
Seattle TechFlash
2025-08-04
Company data provided by crunchbase