Cypress HCM · 1 day ago
Executive Social Media Lead
Cypress HCM is seeking an Executive Social Media Lead to enhance the company's thought leadership and storytelling through the management of executives' social media presence. This role involves ideation, community management, content creation, and strategy development to amplify executives' profiles and engage key audiences effectively.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Leverage social platforms and digital communities to amplify our company’s growth, vision and executive thought leadership, increasing reach, relevance, and engagement among key audiences
Own the integrated digital strategy for the company’s top executives, including our CEO, with LinkedIn and X as the flagship platforms for announcements and thought leadership
Partner with C-Suite leadership, Comms, Marketing, and Creative to align communications with business priorities, audience needs, and industry trends
Shape the digital 'playbook' for how our company’s leaders show up online, establishing best practices, tone, and frameworks that scale across executives and teams
Develop social-first thought leadership campaigns and roadmap that position executives as industry leaders while reinforcing our company mission and priorities
Oversee executive content calendars, copywriting, production, and engagement strategies across text, video, and visual formats
Lead experimentation in emerging media formats and social trends, identifying and testing new platforms and content types that expand our executives digital footprints and engagement
Shape and execute digital strategy for executive events and appearances – covering pre-event positioning, real-time coverage, and post-event amplification
Qualification
Required
3-5 years of experience in social media, communications or publicity, ideally building and supporting an individual's profile
Experience in community management
Proven track record of managing LinkedIn pages and delivering measurable growth in engagement and influence
Strong content creation skills across copy, visuals, and multimedia formats
Experience capturing events for social and turning them into evergreen content
Familiarity with emerging social channels and influencer/creator ecosystems
Exceptional cross-functional collaboration and project management skills
Ability to translate business goals into digital and content strategies