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Clayton · 6 days ago

Communications Strategist

Maryville, TN

Full-time

Onsite

Mid Level

3+ years exp

Clayton is a leading single-family, values-driven home builder dedicated to attainable housing and sustainable practices. The Communications Strategist will serve as a creative brand storyteller, responsible for creating and executing brand content for internal and external audiences, supporting the company’s communication strategy and enhancing team member experiences.

Real Estate

Responsibilities

Research, write and execute a variety of content for internal and external communication platforms

Support Home Building Group’s holistic communication strategy and execution of communications, from sourcing, creating, and publishing internal content to amplification of relevant stories for external publication

Publish content on internal channels, including Home Building Group’s team member communication platform, newsletters, and facility communication centers, and amplifies external content on Home Building Group’s external website blog and social media channels such as LinkedIn

Demonstrate proficiency with Canva and Microsoft Office products to create and edit content as needed on projects

Work closely with home building facilities, supply facilities, and site-builder teams to source content and support facility intranet usage

Distill complex concepts into simple, coherent communications for different audiences

Apply company brand standards and content style guides in execution of work, using AP style formatting when relevant

Maintain content calendar for multiple content categories

Monitor analytical tactics to improve content reach

Perform other duties as assigned

Qualification

Content creationBrand storytellingCommunication strategyCanva proficiencyMicrosoft Office proficiencyAP style formattingCreative writingInterpersonal communicationProblem-solvingOrganizational skills