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Boll & Branch · 15 hours ago

Paid Media Associate

New York, NY

Full-time

Hybrid

New Grad, Entry Level

$56K/yr - $70K/yr

0+ years exp

Boll & Branch is a company that specializes in high-quality bedding made from organic materials. The Paid Media Associate will support customer acquisition efforts by managing campaigns, optimizing media channels, and analyzing performance metrics.

E-CommerceFurnitureHome and GardenHome DecorOrganicRetailSocial ImpactTextiles

Growth Opportunities

No H1B

Responsibilities

Support the Manager of Acquisition in maintaining and optimizing existing media channels

Assist with the launch and evaluation of net-new channel and campaign tests

Contribute to the ideation, creation, and reporting of new landing page and creative tests, including drafting creative briefs

Identify and surface key performance insights

Report channel learnings and actionable tests results to internal stakeholders

Partner with cross-functional teams, including Customer Insights, Retention, eCommerce, and Brand Marketing, to support paid media optimization

Maintain and manage daily, weekly, and monthly reporting to generate insights, calculate core KPIs, and understand how metrics influence one another (e.g., CPA, AOV, ROAS)

Support daily budget pacing and campaign optimizations to ensure efficient spend

Stay informed on industry trends and competitive insights to help drive meaningful strategy, projects, and optimizations

Learn to leverage marketing platforms and data tools, including reporting and visualization tools, as well as Excel/Google Sheets, to analyze performance and communicate results

Qualification

Digital marketing platformsAnalytics toolsExcel/Google SheetsLookerPowerPoint/Google SlidesAnalytical skillsDesire to learnWriting skillsOrganizational skillsCommunication skillsTeam player