Jacob & Co · 2 weeks ago
Senior Social Media Lead
New York, NY
Full-time
Onsite
Mid, Senior Level
3+ years expJacob & Co. is seeking a Social Media Lead to shape, elevate, and scale the brand’s global social presence across key markets. In this role, you will drive the strategy, creative direction, and execution of organic social media efforts for both the watch and high-jewelry divisions, blending strategic leadership with hands-on execution.
E-CommerceFashionLifestyleRetail
Responsibilities
Lead end-to-end content management for all social platforms, including planning, production oversight, asset coordination, and optimization
Develop and execute social-first creative concepts for seasonal and global campaigns
Collaborate closely with the CEO, Head of Content and Social, Creative, Editorial, Product, PR, and Marketing teams to bring stories and product launches to life across digital channels
Maintain and evolve the brand’s visual identity, tone, and storytelling approach for each platform and audience
Repurpose, adapt, and innovate with existing assets to maximize visibility, retention, and engagement
Oversee community management and organic audience growth — including comment strategy, key interactions, and daily audience engagement
Uphold strict quality control across all visual and written content, ensuring consistency across regions
Conduct daily content and trend analysis, translating platform insights into actionable recommendations
Experiment with emerging formats, features, and cultural moments to maintain relevance and competitive edge
Oversee day-to-day communication and execution across all influencer, partner, and creator relationships
Identify, evaluate, and pitch new talent for collaborations, regional initiatives, and strategic brand moments
Track influencer performance, deliverables, schedules, and reporting
Coordinate product lending for influencer shoots and maintain efficient asset-tracking processes
Manage and organize content libraries to support influencers, regional teams, and internal stakeholders
Lead the rollout of all organic social campaigns, from planning and storytelling to execution, tracking, and optimization
Build monthly and quarterly performance reports with actionable insights for leadership
Develop platform-specific A/B testing strategies to improve content effectiveness
Maintain and optimize editorial content calendars across Instagram, TikTok, YouTube, Facebook, and emerging channels
Support long-term growth initiatives, including audience expansion, ambassador programs, and platform innovation
Qualification
Required
Bachelor's Degree
3–5+ years of experience in social media marketing, ideally within luxury, fashion, watches, or high jewelry
Strong understanding of luxury positioning, brand elevation, and aspirational storytelling
Proven success growing social media channels and driving high-performing content
Experience with influencer management and creator partnerships
Comfortable working cross-functionally within global, fast-paced environments
Familiar with creative tools such as Photoshop, Canva, and video editing platforms
Strong editorial, copywriting, and narrative-development skills
Strong at translating ideas into clear creative direction
Highly data-driven, with the ability to translate metrics into strategy and execution
Company
Jacob & Co
For over a quarter of a century, Jacob & Co. has created revolutionary timepieces and jewelry for men and women.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jacob Arabo
Founder And Chairman
Recent News
Financial Express
2026-01-23
Company data provided by crunchbase