VML · 1 day ago
Director, Data (Audience & Cultural Insights)
Kansas City, MO
Full-time
Hybrid
Director/Executive
$75K/yr - $180K/yr
10+ years expVML is a growth partner that combines creative agency, consultancy, and technology to drive brand impact. They are seeking a Director of Marketing Effectiveness & Intelligence to translate data and cultural insights into actionable strategies for a QSR brand, ensuring that insights inform brand positioning and campaign development.
AdvertisingMarketing
Responsibilities
Analyze and synthesize data from social listening platforms, audience insight tools, brand trackers, cultural research, and internal business data to uncover consumer insights and human truths
Partner closely with strategy, creative, and channel teams to embed insights into brand strategy, campaign development, content ideation, and channel planning
Oversee reporting and insights across paid campaigns and organic social channels, translating performance data into actionable learnings and recommendations
Monitor and interpret cultural, social, and behavioral trends to understand what is happening in culture and how the brand can strategically engage
Identify business and brand opportunities rooted in consumer needs, emerging behaviors, and cultural moments
Translate complex data into clear, compelling narratives and strategic recommendations for leadership and cross-functional teams
Collaborate with marketing, brand, social, media, and business teams to inform brand strategy, campaigns, innovation, and long-term planning
Develop frameworks and methodologies for integrating cultural intelligence with business and performance data
Serve as a thought leader on consumer insights, culture, and data-driven decision-making across the organization
Lead, mentor, and oversee the work of a team of insights analysts, providing direction, feedback, and development to ensure high-quality and consistent output
Set standards and best practices for insight generation, reporting, and storytelling across campaigns, social, and brand initiatives
Define and evolve measurement frameworks and success metrics for brand health, social performance, and campaign effectiveness
Qualification
Required
10+ years of experience in strategic insights, analytics, marketing intelligence, or consumer insights, with experience working on large, culturally relevant consumer brands
Proven ability to translate quantitative and qualitative data into actionable, forward-looking insights that inform brand, creative, and business decisions
Expertise in identifying brand, audience, business, and cultural opportunities through data synthesis and trend analysis, moving beyond reporting to predictive and opportunity-driven insight
Deep understanding of social platforms and internet culture, including content performance, creator ecosystems, platform trends, and real-time cultural engagement
Strong experience applying social listening, cultural intelligence, and audience insights to inform brand strategy, creative ideation, and channel execution
Proven leadership experience overseeing and mentoring team members while setting standards, prioritizing insight needs, and ensuring rigor and consistency across outputs
Extensive experience overseeing campaign and organic social reporting, developing measurement frameworks across brand health, social, and campaign performance, and applying marketing effectiveness principles
Hands-on expertise with social listening, platform analytics, audience insight, and brand tracking tools used to monitor culture, understand audiences, evaluate performance, and track brand impact
Strong storytelling, presentation, and cross-functional collaboration skills, with the ability to influence senior stakeholders and partner closely with strategy, creative, media, social, and channel teams
Ability to navigate ambiguity, balance speed with analytical depth, and guide teams through complex, fast-moving environments
Benefits
Competitive benefits package
Company
VML
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.
10001+ employees
H1B Sponsorship
VML has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (5)
2023 (11)
2022 (13)
2021 (7)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
unknown2013-10-15Acquired
Leadership Team
Tripti Lochan
Co-Chief Executive Officer Asia
Abigail Walker Baehr
Chief Strategy Officer, North America
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