Parallel · 5 days ago
Marketing Operations Manager
United States
Full-time
Remote
Mid Level
$125K/yr - $150K/yrXano is a fast‑growing SaaS platform that enables developers to build and scale back‑ends quickly, serving over 100,000 builders. The company is looking for a Marketing Operations Manager to own HubSpot governance, marketing automation, and GTM reporting, ensuring clean data, reliable processes, and actionable insights across Marketing, Sales, and Customer Success.
Responsibilities
Own HubSpot governance and system health
Serve as the primary HubSpot administrator for Marketing and a key partner to Sales and CS
Maintain data integrity, field governance, object structure, and lifecycle definitions
Audit, stabilize, and evolve existing workflows, automations, and routing logic
Monitor system health, troubleshoot issues, and manage integrations with enrichment and GTM tools
Document system architecture, workflows, and operational processes to ensure long-term maintainability
Build, QA, and optimize workflows, automations, forms, emails, and campaign operations
Own lead enrichment, standardization, and data hygiene across the marketing funnel
Manage audience segmentation and ensure email deliverability best practices
Build, launch, and optimize marketing emails including newsletters, one-off sends, triggered sequences, and automated nurtures
Develop and iterate lifecycle nurture programs (onboarding, product education, re-engagement, persona/industry-based nurtures)
Implement and maintain lead and account scoring models in partnership with Growth and Sales
Build and maintain automated workflows for lead routing, handoffs, onboarding, and self-serve + sales-led motions
Ensure clean lifecycle stage transitions and clear ownership across Marketing, Sales, and CS
Partner with Sales and SDRs to build and refine outbound prospect lists and targeting criteria
Create alerts, properties, and dashboards that improve sales follow-up and CS visibility
Support consistent GTM definitions that align with Finance and revenue reporting
Build and maintain GTM dashboards across Marketing, Sales, and CS in HubSpot and Looker (or equivalent)
Ensure attribution, MQL logic, and lifecycle reporting are accurate and trusted
Monitor KPI trends across the funnel (conversion rates, discovery calls, pipeline health)
Identify data gaps and recommend enhancements to improve decision-making
Share insights regularly with Marketing, Sales, CS, and Leadership
Qualification
Required
Deep hands-on experience with HubSpot CRM, Marketing Hub, and Sales Hub (admin experience strongly preferred)
Strong understanding of lead lifecycle management, attribution, and funnel analytics
Proven ability to build and QA workflows, lists, dashboards, and automation at scale
Experience with enrichment and GTM tools (Clay, Apollo, or similar) and system integrations
Strong data hygiene mindset with attention to detail and documentation
Comfortable partnering cross-functionally without owning quota or forecasting
Ability to balance execution with proactive optimization and continuous improvement
Preferred
Experience supporting both product-led (self-serve) and sales-led growth motions is a plus
SaaS and B2B experience preferred
Company
Parallel
Modern hiring software for everyone
Founded in 2022
2-10 employees
H1B Sponsorship
Parallel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (1)
2020 (1)
Funding
Current Stage
Early StageCompany data provided by crunchbase