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Asahi Kasei Bioprocess America, Inc. · 11 hours ago

Digital Experience Lead

Glenview, IL

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $90K/yr

5+ years exp

Asahi Kasei Bioprocess America, Inc. is a company committed to creating for tomorrow, operating in sectors such as Material, Homes, and Health Care. They are seeking a Digital Experience Lead to enhance their digital marketing programs and online customer experiences, overseeing various marketing initiatives to engage customers and drive business growth.

BiotechnologyManufacturing

No H1B

Responsibilities

Integrated Digital Campaigns: Coordinate the execution of integrated B2B digital marketing campaigns (email, website, social media, and digital advertising) to generate qualified leads and reinforce brand awareness across the customer journey. Coordinate campaign calendars and ensure each initiative is properly targeted to prospects or customers at appropriate lifecycle stages, from initial engagement through retention

Marketing Automation & CRM Management: Administer and optimize the company’s marketing automation tools – specifically Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud – to build and manage automated email programs and customer journeys. Set up segmentation, triggers, and workflows for lead nurturing and lifecycle campaigns. Maintain and improve the Salesforce CRM database by ensuring data integrity, proper segmentation of contacts, and effective syncing of information between marketing and sales. Monitor lead scoring and distribution to make sure marketing-qualified leads are captured, tracked, and handed off to the sales team in a timely manner, along with relevant insights

Website Upkeep & Landing Pages: Generate the creation of dedicated landing pages for marketing campaigns, product promotions, and events using content management tools to ensure a user-friendly experience and effective conversion of visitors into leads. Optimize web pages and landing page layout for engagement and track performance metrics (traffic, form submissions, etc.) associated with these pages

Digital Advertising & SEO: Oversee digital advertising initiatives on platforms such as Google Ads, LinkedIn, and relevant industry channels. Coordinate the development of ad content and manage bid strategies. Ensure that online ads and sponsored content are targeted effectively to the desired audiences. Monitor ad performance and conversion data, adjusting keywords, targeting, creative, and spend to maximize ROI while maintaining consistency with brand standards

Analytics and Insights Reporting: Leverage analytics tools to track and evaluate digital campaign performance and user behavior across our digital channels. Monitor key metrics such as email open/click rates, website traffic, landing page conversion rates, and advertising ROI. Analyze trends and prepare regular reports or dashboards to communicate results and insights to stakeholders. Use data-driven findings to recommend and implement optimizations for ongoing campaigns, website improvements, and overall digital strategy

Content Creation: When necessary, apply basic graphic design or HTML skills to customize marketing assets or page layouts to meet campaign objectives and timelines

Cross-Functional Alignment: Work cross-functionally with other teams to align digital marketing initiatives with overall business goals and product campaigns, support product launches, promotions, and account-based marketing efforts via digital channels

Continuous Improvement & Innovation: Stay up to date with the latest trends and best practices in digital marketing, marketing automation, CRM, web technologies, and analytics. Proactively research new tools, features, or techniques (for example, updates in Salesforce Marketing Cloud capabilities, new social media advertising formats, or improvements in SEO/SEM strategies) that could enhance our marketing efforts. Recommend and implement approved enhancements to our digital marketing approach, embracing innovative strategies to improve customer engagement, lead generation, and overall marketing efficiency

Additional Duties and Responsibilities: Perform special projects as assigned and assist with other marketing initiatives as necessary to support the team and organization

Qualification

Salesforce CRMSalesforce Marketing CloudDigital marketingContent management systemDigital advertisingWeb analyticsGraphic designAnalytical skillsProject managementCommunication skillsCollaborationProblem-solving

Required

Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field

5+ years of experience in digital marketing or marketing communications, with hands-on responsibility for marketing automation, website management, and campaign execution

Proven expertise in Salesforce CRM and Salesforce Marketing Cloud Account Engagement (Pardot)

Experience managing and updating corporate websites and building landing pages using a content management system (CMS) or HTML/CSS

Basic understanding of SEO principles and web design/user experience best practices

Proficiency in digital advertising platforms (for example, Google Ads and LinkedIn Campaign Manager) and experience using web analytics tools (e.g., Google Analytics) to monitor performance and derive insights

Basic graphic design skills and a good eye for visual presentation

Strong analytical skills with the ability to interpret data and marketing metrics to drive decision-making

Excellent project management and organizational skills, capable of managing multiple campaigns and deadlines simultaneously while maintaining high attention to detail

Outstanding written and verbal communication skills

Collaborative team player who can work effectively across departments and with international teams

Self-motivated and proactive in driving projects forward, with a creative problem-solving mindset and adaptability to changing strategies or priorities

Preferred

B2B experience in the life sciences or pharmaceutical industry is a plus

Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, etc.) and Salesforce Einstein Analytics (or similar marketing analytics tools) is highly preferred

Professional certifications or training related to digital marketing (e.g., Salesforce Marketing Cloud/Pardot certifications, Google Ads certification) are a plus

Benefits

Strong company culture

Competitive Compensation with Bonuses

Great health benefits with the company paying over 80% of insurance premiums

Wellness Program

Paid Time Off

Strong company match to 401(k) contributions

Tuition reimbursement program

Giving Program

Paid Parental Leave

Company

Asahi Kasei Bioprocess America, Inc.

As a global partner to the biopharmaceutical industry, Asahi Kasei Bioprocess helps biologics manufacturers safely and efficiently produce medicines that patients can trust, by dependably supplying innovative yet exceptionally reliable bioprocess consumables, equipment and scientific support services.

Founded in 1989

Glenview, Illinois, USA

51-200 employees