fatty15 · 1 week ago
Growth Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $115K/yr
4+ years expSeraphina Therapeutics is a San Diego-based consumer health company dedicated to discovering and developing novel, science-backed, natural products. The Growth Marketing Manager will own and scale the company's paid media and performance marketing efforts, focusing on driving customer acquisition and delivering profitable growth across various digital channels.
Dietary SupplementsManufacturingNutritionWellness
Hiring Manager
Cheryl Halverson - SPHR
Responsibilities
Partner closely with agency partners to manage and optimize paid media across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), TikTok, affiliate networks, podcast advertising, and TV/CTV
Launch and manage internally-driven tests of new paid acquisition channels and media formats
Support scaling efforts on Amazon, including collaboration with partners to manage media, optimize brand presence, and improve performance
Develop and execute full-funnel growth strategies spanning acquisition, conversion, retention, and lifecycle optimization
Maintain a rigorous focus on CAC, ROAS, LTV, incrementality, and long-term growth efficiency
Partner with Website and Lifecycle teams to support landing page, funnel, and on-site optimization initiatives
Design and run structured experimentation programs including A/B testing, creative testing frameworks, and incrementality tests
Monitor performance daily and deliver clear, actionable insights and recommendations to leadership
Build, maintain, and evolve dashboards and reporting across platforms and analytics tools
Partner with creative and content teams to brief, test, and iterate on ad creative, messaging, and landing experiences
Collaborate cross-functionally with Brand, Customer Experience, Lifecycle, and Analytics teams to support broader growth initiatives
Manage agency and vendor relationships, ensuring accountability, transparency, and performance
Qualification
Required
4–7+ years of experience in growth marketing, performance marketing, or paid media roles, preferably in DTC or ecommerce environments
Demonstrated experience scaling an ecommerce business on Shopify
Experience managing spend and performance across Meta, Google Ads, and other digital performance platforms (e.g., TikTok, Reddit, Taboola, AppLovin, LiveIntent)
Familiarity with Amazon Seller Central and self-serve Amazon Ads platforms
Preferred
Experience with upper-funnel awareness channels such as podcasts and television (linear and CTV) is a plus
Experience with influencer marketing, creator whitelisting, and user-generated content is a plus
Experience in health, wellness, or regulated consumer categories is a plus
Benefits
Health, dental, and vision insurance
401(k) with company match
Unlimited PTO and 11 company holidays
Parental leave
Fully remote work environment
Free subscription to fatty15®
Company
fatty15
Fatty15 is a nutritional supplement manufacturer that develops and supplies pure, vegan C15:0 supplements for a healthy body.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris Doyle
Chief Financial Officer
Recent News
Company data provided by crunchbase