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Marigold · 4 days ago

Marketing Operations Manager

United States

Full-time

Remote

Entry, Mid Level

$80K/yr - $110K/yr

2+ years exp

Marigold is a fast-growing marketing technology company helping businesses build stronger customer relationships through its core platforms. The Marketing Operations Manager will execute campaigns, build automation, and measure performance across the marketing funnel, primarily using HubSpot.

CRMDigital MarketingMarketing

Responsibilities

Own end-to-end campaign execution and automation in HubSpot, including email, social, paid campaign support, landing pages, forms, workflows, sequences, and lifecycle programs

Build and manage marketing automation and funnel operations, including lead nurture, re-engagement, lifecycle workflows, and event-based follow-up programs that support MQO → SQO progression

Oversee event and third-party lead operations, including list ingestion, normalization, consent management, lifecycle staging, segmentation, and campaign attribution for webinars, tradeshows, and events

Lead landing page and form strategy, including progressive profiling, routing logic, and A/B testing across emails, forms, pages, and CTAs to improve engagement and conversion performance

Deliver influence, attribution, and performance reporting that connects campaigns, paid efforts, events, and sequences to engagement, MQOs, SQOs, pipeline, and revenue; build and maintain dashboards and KPIs

Analyze funnel performance, conversion rates, and velocity to identify optimization opportunities and provide actionable recommendations to marketing leadership

Own data hygiene, governance, and compliance, including database health, deduplication, consent management, lifecycle accuracy, deliverability, and annual cleanup processes

Partner closely with RevOps to ensure HubSpot–CRM integration health, accurate data sync, lifecycle mappings, attribution logic, and ongoing audits of workflows, tracking, and reporting

Qualification

HubSpot Marketing HubB2B marketing campaignsMarketing automationAnalytical skillsEvent lead managementCRM conceptsGoogle AnalyticsHubSpot certifications

Required

2–4 years of hands-on experience executing B2B marketing campaigns, with the ability to manage multiple campaigns simultaneously and strong attention to detail

Strong working experience in HubSpot Marketing Hub, including email, workflows, landing pages, forms, lists, sequences, and reporting

Experience supporting paid marketing campaigns through landing page creation, form setup, tracking, analysis, and post-campaign optimization

Experience uploading, managing, and normalizing event and third-party lead lists, including consent handling and lifecycle staging

Proven experience building nurture and follow-up programs to move MQOs through to SQOs

Strong analytical skills with experience in influence and attribution reporting, as well as implementing data hygiene and email consent management processes

Preferred

Experience partnering with RevOps or Sales Ops teams, with a solid understanding of core CRM concepts such as lifecycle stages, lead flow, and attribution (without serving as a CRM administrator)

Experience supporting event, webinar, or field marketing programs, with familiarity using tools like Google Analytics, conversion tracking, or BI tools to measure performance

HubSpot certifications (Marketing Hub, Sales Hub, Inbound) preferred or strongly valued