Georgia Pacific · 1 week ago
Brand Building Leader/Director – Brawny/Sparkle/Vanity Fair
Atlanta, GA
Full-time
Onsite
Director/Executive
7+ years expGeorgia Pacific is seeking a Brand Building Leader (Director) for their Towel & Napkin Brands, including Brawny®, Sparkle®, and Vanity Fair, based in Atlanta, GA. This role focuses on leading brand equity-building strategies to enhance market share and long-term value while supervising a team and collaborating with various marketing channels.
Paper & Forest Products
Responsibilities
Build bold brand equity strategies and execute them with excellence—across campaigns, partnerships, packaging, and new product launches
Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in-store, and everything in between
Bring retailer campaigns to life in partnership with sales and shopper marketing—tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond
Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward
Manage agencies like a pro, from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non-working spend
Be hands-on. This is a roll-up-your-sleeves role—not just guiding, but doing
Be a principled entrepreneur applying economic thinking and marginal analysis to optimize investment recommendations, weighing trade-offs and aiming to maximize return on investment
Supervise, coach, and help team of direct reports
Qualification
Required
Bachelor's Degree or higher
Background & understanding of CPG or retail industries
Experience leading successful brand campaigns and commercial activations
Preferred
MBA
7+ years of marketing and overall business experience
Benefits
Medical
Dental
Vision
Flexible spending and health savings accounts
Life insurance
ADD
Disability
Retirement
Paid vacation/time off
Educational assistance
Infertility assistance
Paid parental leave
Adoption assistance
Company
Georgia Pacific
Georgia-Pacific (spam account)
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brooke Feikert, SHRM-CP
HR Business Partner - Recruiting Lead
Curtis Weisner
Human Resources Business Partner
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