Arrow Components · 1 week ago
Global GTM Programs Director
Colorado Springs Area
Full-time
Hybrid
Director/Executive
$158K/yr - $254K/yr
10+ years expArrow Components is seeking a Global GTM Programs Director to define and execute go-to-market strategies that accelerate growth for their ECS portfolio across EMEA and the US. This role will lead the development of sales plays, orchestrate vendor partnerships, and drive internal and external enablement to deliver incremental revenue.
Computer Software
Responsibilities
Develop a global ECS GTM framework with regional adaptations for EMEA and US
Create repeatable sales plays aligned to Arrow ECS vendor solutions (e.g., Dell APEX, NetApp ONTAP, VMware Cloud Foundation), including messaging, ICP, triggers, and competitive positioning
Define land, expand, and cross-sell motions for ECS offerings and adjacent technologies
Partner with strategic vendors (Dell, NetApp, VMware, HPE, IBM, Microsoft) to build joint value propositions and co-selling programs
Manage MDF/JMF planning, proof-of-value initiatives, and co-marketing campaigns
Align Arrow ECS GTM priorities with vendor roadmaps, certifications, and incentive programs
Deliver role-based enablement for internal sales teams and external partners (playbooks, pitch decks, demo flows, ROI tools)
Launch certification programs and micro-learning content to drive adoption
Ensure enablement assets are accessible and measurable through Arrow ECS platforms
Collaborate with marketing to execute integrated campaigns supporting ECS plays
Develop persona-based messaging and industry-specific use cases for key verticals (Financial Services, Manufacturing, Public Sector)
Drive ABM strategies and leverage MDF for high-impact demand generation
Establish KPIs for pipeline growth, win rates, attach rates, and enablement adoption
Implement dashboard reporting and cadence reviews for regional execution
Lead pilot-to-scale programs, incorporating feedback loops for continuous improvement
Provides leadership and direction to global sales and marketing teams
Develops and implements global business development objectives that focus on the integration of new technologies into our product portfolio
Qualification
Required
10+ years in GTM leadership, solution marketing, or sales enablement within IT distribution, cloud, or enterprise solutions
Proven success in building and scaling sales plays across multiple regions
Strong experience in vendor management and MDF/JMF optimization
Expertise in channel ecosystems and partner-led growth strategies
Exceptional communication skills with ability to influence cross-functional teams
Bachelor's degree required
Preferred
MBA preferred
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!
Company
Arrow Components
Arrow Components is the driving force behind arrow.com, the e-commerce portal for Fortune 120 company Arrow Electronics.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase