GSK · 4 days ago
Hepatology DTC Marketing Manager
USA - Pennsylvania - Philadelphia
Full-time
Onsite
Mid, Senior Level
4+ years expGSK is a global biopharma company committed to innovative healthcare solutions. The Hepatology DTC Marketing Manager will lead the development and execution of Direct-to-Consumer campaigns for a new therapy targeting Chronic Hepatitis B, focusing on customer engagement and marketing strategy.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Lead, from initiation through launch, development of all core DTC promotional and disease state awareness tactics (e.g. Social, Video, Digital, website, community engagement, etc.) – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
Understand the patient communities in Chronic Hepatitis B, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of patient focused marketing strategy, campaigns, & materials
Work effectively and collaboratively as an equal partner across a matrix marketing organization
Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
Plan and enable omnichannel experiences tailored to customer segments
Effectively lead cross-functional team of internal and external partners, including agency and project teams, to drive execution
Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
Measure and track performance of key tactics
Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives
Qualification
Required
BS/BA, preferably in Business/Marketing or Health Sciences related field
Minimum of 4 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)
Preferred
MBA
5 - 8 years marketing experience (2 years in healthcare marketing)
Project management experience with proven ability to handle multiple projects simultaneously
Demonstrated interpersonal skills and ability to build effective working relationships
Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills
Experience with primary and secondary market research
Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
Budget management experience
Experience implementing projects within pharma including copy approval experience
Experience managing external agencies
Experience working in a matrix environment and with all levels of an organization
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
2026-01-16
2026-01-13
South China Morning Post
2026-01-08
Company data provided by crunchbase