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Forum Communications Co. · 14 hours ago

Senior Media Strategist/Buyer

Fargo, ND

Full-time

Hybrid

Mid, Senior Level

$73K/yr - $90K/yr

5+ years exp

Forum Communications Company is a family-owned media and technology leader with over a century of delivering trusted journalism and innovative business solutions. The Senior Media Strategist/Buyer will specialize in developing and executing integrated media strategies, overseeing campaign execution, and enhancing paid media performance to drive measurable results and long-term client partnerships.

Media and EntertainmentNews

No H1B

Responsibilities

Develop, oversee, and present end-to-end media strategies and media plans, from initial planning through execution, optimization, and post-campaign analysis

Lead media mix strategy and budget allocation across multiple platforms and channels to achieve client goals

Analyze media spend and performance to optimize budget efficiency, pacing, and ROI, providing clear recommendations based on data-driven insights

Oversee campaign execution and ongoing optimizations for white-glove and key accounts, ensuring delivery, performance, and client expectations are met

Conduct in-depth campaign analysis and compile detailed monthly, quarterly, and ad hoc performance reports for clients of varying scale and complexity

Present campaign results, insights, and strategic recommendations to clients, including participation in in-person meetings focused on performance updates, optimization opportunities, and retention

Support client retention efforts by maintaining proactive communication, delivering strategic insights, and identifying opportunities to grow and strengthen client relationships

Collaborate cross-functionally with sales, ad operations, analytics, and account teams to align media strategies with broader client and business objectives

Research the evolving media landscape, staying current on industry trends, emerging platforms, and best practices to inform strategy development

Assist with market research and audience analysis, including defining audience segments using Boolean logic and other targeting methodologies

Establish and maintain tracking parameters using GA4 and GTM to measure relevant user actions and campaign success

Utilize data visualization tools to translate complex performance data into clear, actionable insights for internal stakeholders and clients

Attend and present results for accounts, acting as a strategic media advisor

Support media relations initiatives by collaborating with internal teams and external partners to align placements and strategy

Demo advertising platforms for prospective self-service customers and assist self-service clients with campaign setup, management, and reporting

Qualification

Media strategyMedia planningMedia buyingData analysisClient relationship managementGoogle WorkspaceAudience segmentationCommunication skillsPresentation skillsCollaboration skillsProblem-solving skills

Preferred

Bachelor's degree in Marketing, Advertising, Communications, or a related field; or equivalent professional experience

5+ years of experience in a client-facing media, digital advertising, or marketing role

Proven track record of developing media strategies, managing complex campaigns, optimizing performance, and delivering results aligned with client objectives

Strong strategic thinking skills with the ability to translate client objectives into effective media strategies

Advanced analytical skills with experience in media spend analysis, performance measurement, and optimization

Proficiency in data visualization and reporting, with the ability to present insights clearly and confidently

Experience defining and activating audience segments using Boolean logic and advanced targeting techniques

Proficiency in Google Workspace tools, especially Google Sheets and Google Slides

Excellent communication, presentation, collaboration, and problem-solving skills

Strong client relationship management skills with a focus on satisfaction, retention, and long-term growth

Must possess a valid driver's license and a driving record that is insurable by the company

Must carry an acceptable level of vehicle insurance as required by the company

Benefits

Health, dental, and vision packages

Paid maternity and parental leave

Company-paid short-term disability and life insurance

Additional options for critical illness, accident, and hospital indemnity coverage

Retirement benefits with company match

Generous PTO and paid volunteer hours

Company

Forum Communications Co.

At Forum Communications Company, our legacy is deeply rooted in harnessing the power of communication to connect and inform people in the communities we serve.

Founded in 1878

Fargo, North Dakota, USA

501-1000 employees