Apply on Employer Site

321 The Agency · 9 hours ago

Social Media Manager / Content Strategist

United States

Full-time

Remote

Mid, Senior Level

$65K/yr - $80K/yr

5+ years exp

321 The Agency is a dynamic organization focused on providing strategic social media solutions across various business services industries. The Social Media Manager will be responsible for leading organic social media strategies, managing editorial calendars, and executing programs that enhance engagement and brand awareness for a diverse portfolio of clients.

AdvertisingDigital MarketingMarketing

Responsibilities

Develop comprehensive social media strategies for multiple client accounts that align with business objectives, target audiences, and brand positioning

Conduct competitive analysis, audience research, and platform audits to identify opportunities and inform strategic recommendations

Define content pillars, messaging frameworks, and brand voice guidelines tailored to business services industries and professional audiences

Establish KPIs and success metrics for each client account, tracking performance against goals for reach, engagement, and business impact

Leverage AI tools to analyze audience insights, predict content performance, and optimize strategy based on data-driven insights

Stay current on platform algorithm changes, emerging features, and social media trends, adapting strategies to maximize organic reach

Create and manage comprehensive editorial calendars across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) for 8-12+ client accounts simultaneously

Plan content mix that balances promotional messaging, educational content, community engagement, and brand storytelling

Develop content themes and campaigns that support client business objectives including lead generation, brand awareness, and community building

Coordinate content timing around client priorities, seasonal trends, industry events, and platform-specific best practices

Utilize AI-powered content planning tools to generate ideas, optimize posting schedules, and maintain consistent publishing cadence

Manage content approval workflows with clients, ensuring timely reviews and maintaining production schedules

Balance evergreen content with timely, reactive posts that capitalize on trending topics and cultural moments

Write compelling social media copy that resonates with professional audiences and drives engagement across all platforms

Leverage AI tools for content ideation, copywriting assistance, and optimization to scale content production efficiently

Collaborate closely with Creative team to brief designers and video editors on asset needs, providing clear direction on specifications and creative concepts

Review and provide feedback on creative assets to ensure they align with brand guidelines, platform requirements, and strategic objectives

Create basic visual content and graphics using design tools (Canva, Adobe Express) and AI-powered design platforms when needed

Capture on-location content including photos and video footage during client site visits, industry events, or content creation sessions (bonus skill)

Edit and optimize content assets for platform-specific requirements including aspect ratios, file sizes, and caption lengths

Maintain organized asset libraries and content repositories for efficient reuse and adaptation

Schedule and publish social media content across all platforms using management tools (Hootsuite, Sprout Social, Meta Business Suite, or similar)

Monitor social media channels daily for comments, messages, and mentions, responding promptly and appropriately on behalf of clients

Engage with client audiences authentically, fostering community growth and brand loyalty through thoughtful interactions

Manage social media reputation by addressing customer inquiries, concerns, and feedback in coordination with client teams

Utilize AI-powered moderation and response tools to efficiently manage high-volume community engagement while maintaining quality

Escalate sensitive issues or complex inquiries to appropriate client contacts with recommended responses

Identify and amplify user-generated content, testimonials, and positive brand mentions

Track and analyze social media performance metrics including reach, engagement, follower growth, and website traffic

Generate monthly performance reports with insights, trends, and strategic recommendations for each client account

Use AI-powered analytics to identify content patterns, predict performance, and optimize future content strategies

Conduct A/B testing on content formats, posting times, captions, and creative approaches to continuously improve results

Translate social media metrics into business impact, connecting engagement to lead generation, brand awareness, and client objectives

Present performance insights and strategic recommendations to clients and internal teams through clear, compelling storytelling

Monitor competitor social media activity and industry benchmarks to identify opportunities and maintain competitive positioning

Develop deep understanding of business services industries including roofing, legal services, real estate, healthcare, and home services marketing

Navigate industry-specific compliance requirements, particularly for regulated sectors like legal services and healthcare

Educate clients on social media best practices, platform changes, and emerging opportunities relevant to their industries

Partner with Client Success teams to align social media strategies with broader marketing campaigns and business development initiatives

Identify content opportunities from client operations including project showcases, team highlights, client testimonials, and industry thought leadership

Participate in client meetings and strategy sessions, representing social media perspective and recommending integrated approaches

Qualification

Social media strategyContent creationAI-powered toolsSocial media analyticsClient collaborationEditorial calendar managementPlatform expertiseProfessional demeanorWriting skillsOrganizational skillsCommunication skillsProblem-solvingAttention to detailContinuous learner

Required

5+ years of experience in social media management, preferably in an agency environment managing multiple client accounts simultaneously

Proven track record developing and executing successful social media strategies for business services, professional services, or B2B brands

Strong writing skills with ability to craft platform-appropriate content that resonates with professional audiences and drives engagement

Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, with deep understanding of platform-specific best practices

Proficiency with AI-powered content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar) with demonstrated ability to produce high-quality, on-brand content efficiently

Experience using AI tools for content ideation, image generation (Midjourney, DALL-E), video editing, and performance optimization

Experience with social media management platforms (Hootsuite, Sprout Social, Later, Buffer, or similar) and native platform tools

Strong understanding of social media analytics with ability to interpret data and translate insights into actionable strategies

Proficiency with design tools (Canva, Adobe Express, or Adobe Creative Suite) for creating basic graphics and visual content

Understanding of social media advertising principles and how organic content supports paid campaigns (execution handled by Digital team)

Knowledge of compliance considerations for regulated industries including HIPAA (healthcare), attorney advertising rules, and industry-specific guidelines

Exceptional organizational skills with ability to manage multiple editorial calendars, deadlines, and stakeholder approvals simultaneously

Strong attention to detail ensuring brand consistency, platform specifications, and error-free content across all posts

Excellent communication skills with ability to build relationships with clients, collaborate with creative teams, and present strategic recommendations

Proactive problem-solver who takes ownership of accounts and drives results without constant oversight

Continuous learner who stays current on social media trends, platform changes, AI tools, and industry developments

Ability to work efficiently in a fast-paced environment with shifting priorities and tight deadlines

Professional demeanor with ability to represent client brands authentically and handle sensitive community management situations

Preferred

Experience managing social media for roofing companies, legal firms, real estate professionals, healthcare providers, or similar business services industries is highly valued

Bonus: Photography and videography skills with experience capturing on-location content including project documentation, team profiles, and behind-the-scenes footage

Bonus: Video editing capabilities using tools like CapCut, Adobe Premiere, or AI-powered video editing platforms